- Brands (4)
- customer segmentation (3)
- Attitudinal segmentation (2)
- Brand Metrics (2)
- Consumer Preferences (2)
- Consumers (2)
- CLV (1)
- Conjoint Analysis (1)
- Discrete Choice Experiment (1)
- Market Sizing (1)
- Marketing Strategy (1)
- MaxDiff Analysis (1)
- Product Attributes (1)
- Product Design (1)
- Purchase Rate (1)
- SAM Analysis (1)
- SOM Analysis (1)
- Sale Driver Analysis (1)
- Sales Funnel (1)
- TAM Analysis (1)
- customer lifetime value (1)
- customers (1)
- targeting (1)
How to Choose a Discrete Choice Experiment to Determine Product Preferences
- 2023/05/07
- by Jordan Boeder
Discrete choice experiments help determine product preferences, but should you choose a maxdiff analysis or a conjoint analysis? Here’s how to choose.
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