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Your partner in decision science

We uncover objective truths through custom quantitative research programs built for impact. Our team blends curiosity, rigor, and advanced methods to help you make smarter, more confident decisions.

Meet the team behind the insights—curious, rigorous, and driven by purpose.

Our values shape how we work—with each other and with every client.

Join our remote-first team and help shape the future of decision science.

Let’s talk through your big questions and figure out the evidence that matters.

How we do research differently

For us, research isn’t about numbers in a spreadsheet—it’s about answering your most important questions with clarity, purpose, and real-world impact.

We begin with the decision you need to make—then design lean, focused research to get you there.

Spotting trends is simple. Uncovering why takes rigor. Our statistical models reveal hidden drivers that turn data into confident action.

AI is powerful, but it can’t replicate lived experience. We use it to streamline our process—not to replace the human responses that are central to our research.

See what insight can do

We believe sharing knowledge is as important as creating it. That’s why we’ve built a library of resources designed to inform, inspire, and empower decision-makers like you.

See how we’ve answered complex questions with research backed insights and creative problem-solving.

Our point of view on what’s happening in research, strategy, and human behavior.

Stay ahead with our regular roundup of fresh ideas, actionable advice, and the stories shaping the future of market research.
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Contact

Thanks for your interest in Gradient! How can we help?

Want to see a case study? A deep dive on a methodology? Just have a question? We'd love to hear from you! Let us know what we can do for you by submitting the form on the right. We'll get right back to you.

Alternatively, if you'd like to schedule a free consultation with one of our market research experts, please use this form.

Who we’ve partnered with

"Gradient is our favorite partner to work with. They help us craft approaches that answer our clients’ most complicated market research questions and are able to adapt when projects shift. The Gradient team are great partners in helping us visualize and explain complex research findings that are easy for our clients to understand and make data-driven decisions."
April HuffVice President, Research & Insights at Media Monks
"Gradient lives at the bleeding edge of market research, data science, and technology. They are not afraid to push the envelope of data collection and analysis methods. It’s a thrill to see the Gradient team roll up their sleeves to craft a sharp analysis for a rapidly approaching press deadline. If you need a no nonsense research partner, Gradient is exactly that. "
Nate LubinFormer Director of the Office of Digital Strategy at the Obama Administration
"The team at Gradient is top notch. They partnered closely with us to understand the intricacies and unique dimensions of our data science problem and they were able to generate some truly fascinating insights from our data."
Michael KaminskyFormer Data Science Director at Harry's
"Gradient is a great firm to work with. We collaborate with them for all of our analytic work, and even use them to re-run analyses that other firms have done for us because they have earned our complete trust. We think of the Gradient team as an extension of our own — they are knowledgeable, thoughtful, flexible, honest, and an overall pleasure to work with."
Parisa RouhaniCo-Founder & Sr. Vice President at Populace
"I have one word to describe collaborating with Gradient on our latest research project: Refreshing. Not only did their team help us execute the research in ways we weren't thinking about internally, they came to every session we had with enthusiasm, fresh ideas and proactive insights to share with us. That's not something you typically get with 'traditional' market research partners. I couldn't recommend working with them more. A breath of fresh air, and an incredible extension of any internal market research or marketing team."
Mike NallanSenior Director Insights & Analytics at Morning Brew
"The Gradient team gave us a deep understanding of our customers through a robust analysis of our database. The insights validated our marketing strategy and enabled investments to continue growing. Their model’s not only accurate but also transparent, giving us confidence in the data. They’re sharp, extremely easy to work with, and fast. We recommend Gradient for any of your analytics needs."
GianKarlo CasimiroVP Ecommerce at Orthofeet