The Patriotic Sorting Hat

Take our Patriotic Sorting Hat quiz and see where you fall on the spectrum of mindsets toward American democracy.

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With Qualtrics Value Advisory: How to Optimize Your Research to Navigate Business Uncertainty

Many businesses choose to deal with uncertainty through inaction and cost cutting, when there's actually never been a better time to invest in research. Gradient's founder Tom Vladeck partnered with Qualtrics to explain why, when uncertainty is high, organizations should take advantage of the greater payoff of market research efforts. 

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2021 Pandemic Struggle

As part of our research on how the pandemic has affected Americans, we dug into their struggles. It’s been a hard year for many, but some have had a much harder time than others. Information like this can help inspire your next marketing campaign or inform the tone of an upcoming product launch.

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Blog: Applied Inference & Methodologies

In-depth methodology blog, authored by Thomas Vladeck, founder of Gradient Metrics. 

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2021 Economic Snapshot

A snapshot of Economic Activity in Spring 2021.  Get an idea of what to expect with regard to consumer spending and openness to return to normalcy and what that means financially. 

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List Experiments

Methodology

List Experiments

A list experiment (also called the item-count technique) is a method for indirectly measuring private opinion for issues where individuals might otherwise be likely to publicly withhold their true opinion. 

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Randomized Control Trial: Immigration Reform Message Testing

The goals of Project Rhapsody were two-fold; (1) prototype and validate a method for cost-effective field testing of targeted message campaigns and (2) understanding message frames that are most effective for persuading the moderate conservative segment on issues related to comprehensive immigration reform.

 

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Gradient's Survey Design Process

We’ve developed a streamlined quantitative and qualitative data collection process that takes as input the decision to be made and outputs quantitative or qualitative data points to guide your decision. 

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Populace Insights: American Priorities For Higher Education

A national private opinion quantitative survey that surfaces the decisionmaking factors that matter most for Americans in choosing a higher education experience. It was conducted by the think tank Populace and powered by Gradient Metrics.

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Conjoint Experiments

Methodology

Conjoint Experiments

Choice-based conjoint analysis is a technique for quantifying how the attributes of products and services affect their preference. It is typically used to help decision makers identify the optimal design of products and pricing. 

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