---
title: Knowledge Repository | Gradient
description: Find out more about our data science tools, client case studies, and business solutions.
---

# Resource

- [Show all](https://www.gradientmetrics.com/resource-old)
- [Brands](https://www.gradientmetrics.com/resource-old/tag/brands)
- [Business](https://www.gradientmetrics.com/resource-old/tag/business)
- [Gradient In The Wild](https://www.gradientmetrics.com/resource-old/tag/gradient-in-the-wild)
- [Inside Gradient](https://www.gradientmetrics.com/resource-old/tag/inside-gradient)
- [Market Research](https://www.gradientmetrics.com/resource-old/tag/market-research)
- [politics](https://www.gradientmetrics.com/resource-old/tag/politics)
- [Products](https://www.gradientmetrics.com/resource-old/tag/products)
- [segmentation](https://www.gradientmetrics.com/resource-old/tag/segmentation)
- [Services](https://www.gradientmetrics.com/resource-old/tag/services)

Show allBrandsBusinessGradient In The WildInside GradientMarket ResearchpoliticsProductssegmentationServices

[

Cory Manento2023-02-081 min read

## The Patriotic Sorting Hat

Should the government do more to advance society’s goals, even if it means limiting the freedom and choices of individuals?

Start Reading 

](https://www.gradientmetrics.com/resource-old/the-patriotic-sorting-hat)[

Thomas Vladeck2022-08-319 min read

## With Qualtrics Value Advisory: How to Optimize Your Research to Navigate Business Uncertainty

This blog post was originally published on the Qualtrics blog on August 17th, 2022.

Start Reading 

](https://www.gradientmetrics.com/resource-old/with-qualtrics-value-advisory-how-to-optimize-your-research-to-navigate-business-uncertainty)[

Thomas Vladeck2020-09-026 min read

## Gradient: A Remote Strategy

As a fully remotely operating company, improving our cooperative workflow has been a priority from day one. We are particularly proud of the streamlined collaborative process ...

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](https://www.gradientmetrics.com/resource-old/a-remote-strategy)[

Thomas Vladeck2020-09-017 min read

## The Genesis of Gradient Metrics

At Gradient, we’re still inventing our story day by day, but a short chapter has already been written. We often discuss internally about our purpose and vision for the company, ...

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](https://www.gradientmetrics.com/resource-old/the-genesis-of-gradient-metrics)[

Stefan Musch2020-07-282 min read

## Brand Metrics Development

Customer journeys are nonlinear. In today’s multifaceted shopping landscape, shoppers are connecting with brands at numerous touchpoints. There’s no straightforward path from ...

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](https://www.gradientmetrics.com/resource-old/brand-metrics-development)[

Stefan Musch2020-07-282 min read

## Gradient's Survey Design Process

Collect custom quantitative and/or qualitative to inform your next big decision. Or even a little one. While the world is seemingly awash in data, acquiring the exact data ...

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](https://www.gradientmetrics.com/resource-old/survey-design-process)[

Stefan Musch2020-07-282 min read

## Survey-based Experiments

With Gradient's experimental design services, you can run tests with precision, not intuition.

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](https://www.gradientmetrics.com/resource-old/survey-based-experiments)[

Stefan Musch2020-07-281 min read

## Customer Lifetime Value Modeling

In 2012, Adobe ran a study across 33 billion visits from 180 online stores. What the report found is that repeat customers are a business’s most valuable and efficient sources of ...

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](https://www.gradientmetrics.com/resource-old/customer-lifetime-value)[

Stefan Musch2020-07-281 min read

## Brand Tracker

The Challenge: Brand perceptions are constantly shifting Customers constantly change their perceptions of brands, making it imperative that brands know what customers value and ...

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](https://www.gradientmetrics.com/resource-old/brand-tracker)[

Stefan Musch2020-07-283 min read

## MaxDiff Experiments

Check out our updated, more detailed description of MaxDiff analysis here. Our customers are constantly making choices, some conscious, but most unconscious. Regular surveys ...

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](https://www.gradientmetrics.com/resource-old/maxdiff-experiments)

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<https://www.gradientmetrics.com/resource-old#>

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