---
title: Information is the new oil. Get rich. | Trendlines by Gradient Metrics | Brendon Ellis
description: Brendon earned his master’s degree in Positive Organizational Psychology & Evaluation from Claremont Graduate University and is currently pursuing his PhD in Positive Organizational Psychology. He applies his background in survey research methods on a daily basis to help clients develop instruments that measure anything from attitudes and preferences to intentions and behavior.
---

# Brendon Ellis

![avatar](https://www.gradientmetrics.com/hs-fs/hubfs/Landing%20Page/team_photos/brendon_grayscale-1.png?width=290&name=brendon_grayscale-1.png)

Brendon earned his master’s degree in Positive Organizational Psychology & Evaluation from Claremont Graduate University and is currently pursuing his PhD in Positive Organizational Psychology. He applies his background in survey research methods on a daily basis to help clients develop instruments that measure anything from attitudes and preferences to intentions and behavior.

[mailto:brendon@gradientmetrics.com](mailto:brendon@gradientmetrics.com)

## Blog Post by Brendon Ellis

[

Brendon Ellis2023/04/19< 1 min read

## TrendSegments: Is That Still Mom’s Password?

Moochers, the embodiment of “Hey, are you done with that?” Whether you’ve done the mooching or been mooched from, you’ve likely experienced the awkwardness of sending a text ...

Start Reading 

](https://www.gradientmetrics.com/trendlines/trendsegments-is-that-still-moms-password)[

Brendon Ellis2023/04/051 min read

## RE: FWD: Postponing Pierre's Retirement Party

A few weeks ago, French President Emmanuel Macron sidestepped Parliament to unilaterally bump up the retirement age in France from 62 to 64, sparking protests, civil unrest, and ...

Start Reading 

](https://www.gradientmetrics.com/trendlines/re-fwd-postponing-pierres-retirement-party)[

Brendon Ellis2023/03/082 min read

## It Has Been 0 Days Since the Last Workplace Discrimination

After a landmark 2022 agreement between the U.S. Soccer Federation and top male and female athletes, all U.S. National Team Soccer players earn equal pay in international ...

Start Reading 

](https://www.gradientmetrics.com/trendlines/it-has-been-0-days-since-the-last-workplace-discrimination)[

Brendon Ellis2023/01/192 min read

## This Is Your Brain on Brand

When you hear the word superhero, who comes to mind first? If you’re like most people, you probably think of Superman or Batman. Apologies in advance to all the triggered Marvel ...

Start Reading 

](https://www.gradientmetrics.com/trendlines/this-is-your-brain-on-brand)[

Brendon Ellis2022/12/21< 1 min read

## TrendSegments: The Good, The Bad, and Even the Ugly

Would you sacrifice all your worldly possessions to be the modern Beethoven? Would you give up the love of family and friends to be Richie Rich Jr.? What would you really do for a ...

Start Reading 

](https://www.gradientmetrics.com/trendlines/trendsegments-the-good-the-bad-and-even-the-ugly)[

Brendon Ellis2022/11/162 min read

## Foosball Is the Devil

Peanut butter and jelly, thunder and lightning, Tom Brady and Bill Belichick Gisele football; some things just go together. So when you hear FIFA World Cup, you naturally think ...

Start Reading 

](https://www.gradientmetrics.com/trendlines/foosball-is-the-devil)[

Brendon Ellis2022/11/02< 1 min read

## TrendSegments: Panic! At the Deserted Island

Imagine, for a moment, you are stranded on a remote deserted island—probably 20 feet in diameter with a single palm tree (or so comics would have you believe). What survival tools ...

Start Reading 

](https://www.gradientmetrics.com/trendlines/trendsegments-panic-at-the-deserted-island)[

Brendon Ellis2022/10/051 min read

## Trumped Up Charges

In recent months, investigators have dialed up their (public) legal scrutiny of former President Donald Trump. In early August, federal agents executed a search warrant at Trump’s ...

Start Reading 

](https://www.gradientmetrics.com/trendlines/trumped-up-charges)[

Brendon Ellis2022/09/211 min read

## America’s Confessional Booth

Together with Populace, a non-partisan think tank dedicated to building a world where all people have the chance to live fulfilling lives in a thriving society, we developed a ...

Start Reading 

](https://www.gradientmetrics.com/trendlines/americas-confessional-booth)

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<https://www.gradientmetrics.com/trendlines/author/brendon-ellis#>

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