--- title: Information is the new oil. Get rich. | Trendlines by Gradient Metrics | Consumers description: Consumers | Explore the Trendlines newsletter archive, full of data-driven stories and consumer insights, all served with a side of wit. --- # Trendlines - [Show all](https://www.gradientmetrics.com/trendlines) - [Aging](https://www.gradientmetrics.com/trendlines/tag/aging) - [Brands](https://www.gradientmetrics.com/trendlines/tag/brands) - [Business](https://www.gradientmetrics.com/trendlines/tag/business) - [conjoint](https://www.gradientmetrics.com/trendlines/tag/conjoint) - [Consumers](https://www.gradientmetrics.com/trendlines/tag/consumers) - [COVID](https://www.gradientmetrics.com/trendlines/tag/covid) - [criminal justice](https://www.gradientmetrics.com/trendlines/tag/criminal-justice) - [Culture](https://www.gradientmetrics.com/trendlines/tag/culture) - [economy](https://www.gradientmetrics.com/trendlines/tag/economy) - [Education](https://www.gradientmetrics.com/trendlines/tag/education) - [Employment](https://www.gradientmetrics.com/trendlines/tag/employment) - [Entertainment](https://www.gradientmetrics.com/trendlines/tag/entertainment) - [environment](https://www.gradientmetrics.com/trendlines/tag/environment) - [experiment](https://www.gradientmetrics.com/trendlines/tag/experiment) - [Family](https://www.gradientmetrics.com/trendlines/tag/family) - [food](https://www.gradientmetrics.com/trendlines/tag/food) - [Gradient In The Wild](https://www.gradientmetrics.com/trendlines/tag/gradient-in-the-wild) - [health & wellness](https://www.gradientmetrics.com/trendlines/tag/health-wellness) - [Holiday](https://www.gradientmetrics.com/trendlines/tag/holiday) - [Inside Gradient](https://www.gradientmetrics.com/trendlines/tag/inside-gradient) - [Leisure](https://www.gradientmetrics.com/trendlines/tag/leisure) - [lifestyle](https://www.gradientmetrics.com/trendlines/tag/lifestyle) - [List Experiment](https://www.gradientmetrics.com/trendlines/tag/list-experiment) - [MaxDiff](https://www.gradientmetrics.com/trendlines/tag/maxdiff) - [message-testing](https://www.gradientmetrics.com/trendlines/tag/message-testing) - [Movies](https://www.gradientmetrics.com/trendlines/tag/movies) - [music](https://www.gradientmetrics.com/trendlines/tag/music) - [Out There](https://www.gradientmetrics.com/trendlines/tag/out-there) - [Personality](https://www.gradientmetrics.com/trendlines/tag/personality) - [politics](https://www.gradientmetrics.com/trendlines/tag/politics) - [Relationships](https://www.gradientmetrics.com/trendlines/tag/relationships) - [Research & Development](https://www.gradientmetrics.com/trendlines/tag/research-development) - [retrospective](https://www.gradientmetrics.com/trendlines/tag/retrospective) - [Science](https://www.gradientmetrics.com/trendlines/tag/science) - [Seasonal](https://www.gradientmetrics.com/trendlines/tag/seasonal) - [segmentation](https://www.gradientmetrics.com/trendlines/tag/segmentation) - [Society](https://www.gradientmetrics.com/trendlines/tag/society) - [Sports](https://www.gradientmetrics.com/trendlines/tag/sports) - [Tech](https://www.gradientmetrics.com/trendlines/tag/tech) - [travel](https://www.gradientmetrics.com/trendlines/tag/travel) - [TrendSegments](https://www.gradientmetrics.com/trendlines/tag/trendsegments) - [World](https://www.gradientmetrics.com/trendlines/tag/world) Show allAgingBrandsBusinessconjointConsumersCOVIDcriminal justiceCultureeconomyEducationEmploymentEntertainmentenvironmentexperimentFamilyfoodGradient In The Wildhealth & wellnessHolidayInside GradientLeisurelifestyleList ExperimentMaxDiffmessage-testingMoviesmusicOut TherePersonalitypoliticsRelationshipsResearch & DevelopmentretrospectiveScienceSeasonalsegmentationSocietySportsTechtravelTrendSegmentsWorld [ Jordan Boeder2023/07/122 min read ## The Rebrews Are in: Ranking the Best Beer Brands The year 2023 marks the 500th anniversary of Reinheitsgebot, the German beer purity law, which mandates that beer is only to be made with four ingredients: malt, hops, yeast, and ... Start Reading ](https://www.gradientmetrics.com/trendlines/the-rebrews-are-in-ranking-the-best-beer-brands)[ Jordan Boeder2023/05/171 min read ## Got Plant-Based Milk? On September 24th, 2021 we reported a bowel-shattering statistic: One in five Americans describe themselves as lactose intolerant. That’s right, 20% associate dairy with ... Start Reading ](https://www.gradientmetrics.com/trendlines/got-plant-based-milk)[ Jordan Boeder2023/02/152 min read ## Home Is Where the Chickens Are Raised As a remote company, we're a little freaked out that being spread across the world increases the chance one of us will be hit by debris from a clandestine spy balloon shot down by ... Start Reading ](https://www.gradientmetrics.com/trendlines/home-is-where-the-chickens-are-raised)[ Brendon Ellis2023/01/192 min read ## This Is Your Brain on Brand When you hear the word superhero, who comes to mind first? If you’re like most people, you probably think of Superman or Batman. Apologies in advance to all the triggered Marvel ... Start Reading ](https://www.gradientmetrics.com/trendlines/this-is-your-brain-on-brand)[ Jordan Boeder2022/09/081 min read ## EVading Tax Credits With the price of food and rent hitting record highs, the Inflation Reduction Act finally addressed the problem we have all been worried about—the cost of electric vehicles (EVs). ... Start Reading ](https://www.gradientmetrics.com/trendlines/evading-tax-credits)[ Brendon Ellis2022/08/171 min read ## Streaming Service SmackDown! The TV streaming platform competitive landscape is a WrestleMania of the techy-entertainment elite. It’s a true proving ground where the likes of recent contenders like Amazon and ... Start Reading ](https://www.gradientmetrics.com/trendlines/streaming-service-smackdown)[ Cory Manento2022/08/031 min read ## Inflation Nation Let’s face it, we’ve all wondered if the price of bread is getting so high because it’s easy to see Jesus on a piece of toast. But it’s harder to make the same argument about ... Start Reading ](https://www.gradientmetrics.com/trendlines/inflation-nation)[ Jordan Boeder2022/08/031 min read ## Does the Fabric of the US Shrink in the Wash? There are four types of people sewn into the fabric of America: those who wear matching socks and those who are just happy to find two clean socks; those who wear Gucci and those ... Start Reading ](https://www.gradientmetrics.com/trendlines/does-the-fabric-of-the-us-shrink-in-the-wash)[ Cory Manento2022/06/221 min read ## Jesus, Take the (Toyota-Branded) Wheel If your only exposure to American history came from primetime basic cable commercials, you’d think Lincoln and Washington were best known for offering sweet sweet deals on a ... Start Reading ](https://www.gradientmetrics.com/trendlines/jesus-take-the-toyota-branded-wheel) [Load more posts](https://www.gradientmetrics.com/trendlines/tag/consumers/page/2) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "", "addressLocality" : "Brooklyn", "addressRegion" : "New York", "postalCode" : "NY 11249", "streetAddress" : "325 Kent Avenue" }, "email" : "hello@power.com", "knowsLanguage" : "en", "logo" : { "@type" : "ImageObject", "url" : "https://www.gradientmetrics.com/hubfs/branding/default/gradient_default_black.png" }, "name" : "Gradient Metrics", "telephone" : "+49 (0) 89 123 456", "url" : "https://www.gradientmetrics.com/trendlines/tag/consumers" } ```