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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

Farm to Formica

  • 2020/04/24
  • by Kyle Block

For starters (aka an appetizer) only 20% of Americans say the grocery items they need are always available.

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We’re in a Love-Hate Relationship

  • 2020/04/10
  • by Kyle Block

Half of Americans couldn’t get through a day without a grande latte and the other half wish they could live a day without seeing the iconic green logo.

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I Pledge Allegiance to the Brand

  • 2020/04/10
  • by Kyle Block

We segmented Americans based on the brands they like the most and the least among the 75 largest brands. Which segment do you belong to?

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March Madness: Brand Edition

  • 2020/03/26
  • by Kyle Block

With the NCAA on hiatus, it looks like online shopping is our new March Madness. Let’s see how the top brands match up against each other.

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“Alexa, Play 'Trust Issues' by Cardi B”

  • 2020/03/10
  • by Kyle Block

Trust with data security among tech firms like amazon, google, Samsung and apple. Along with the government, banks and medical providers.

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The Diamond Industry Is Not Forever

  • 2020/02/27
  • by Kyle Block

With the lingering romance of Valentine’s Day still in the air, we took a look at the demand for lab-produced engagement rings.

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Meat Your Maker

  • 2020/02/27
  • by Kyle Block

Dry January and juice cleanses come and go. But are meat substitutes (like the Impossible Burger and Beyond Meat) going to stick to the grill for good?

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