---
title: Information is the new oil. Get rich. | Trendlines by Gradient Metrics | Consumers (4)
description: Consumers | Explore the Trendlines newsletter archive, full of data-driven stories and consumer insights, all served with a side of wit.  (4)
---

# Trendlines

- [Show all](https://www.gradientmetrics.com/trendlines)
- [Aging](https://www.gradientmetrics.com/trendlines/tag/aging)
- [Brands](https://www.gradientmetrics.com/trendlines/tag/brands)
- [Business](https://www.gradientmetrics.com/trendlines/tag/business)
- [conjoint](https://www.gradientmetrics.com/trendlines/tag/conjoint)
- [Consumers](https://www.gradientmetrics.com/trendlines/tag/consumers)
- [COVID](https://www.gradientmetrics.com/trendlines/tag/covid)
- [criminal justice](https://www.gradientmetrics.com/trendlines/tag/criminal-justice)
- [Culture](https://www.gradientmetrics.com/trendlines/tag/culture)
- [economy](https://www.gradientmetrics.com/trendlines/tag/economy)
- [Education](https://www.gradientmetrics.com/trendlines/tag/education)
- [Employment](https://www.gradientmetrics.com/trendlines/tag/employment)
- [Entertainment](https://www.gradientmetrics.com/trendlines/tag/entertainment)
- [environment](https://www.gradientmetrics.com/trendlines/tag/environment)
- [experiment](https://www.gradientmetrics.com/trendlines/tag/experiment)
- [Family](https://www.gradientmetrics.com/trendlines/tag/family)
- [food](https://www.gradientmetrics.com/trendlines/tag/food)
- [Gradient In The Wild](https://www.gradientmetrics.com/trendlines/tag/gradient-in-the-wild)
- [health & wellness](https://www.gradientmetrics.com/trendlines/tag/health-wellness)
- [Holiday](https://www.gradientmetrics.com/trendlines/tag/holiday)
- [Inside Gradient](https://www.gradientmetrics.com/trendlines/tag/inside-gradient)
- [Leisure](https://www.gradientmetrics.com/trendlines/tag/leisure)
- [lifestyle](https://www.gradientmetrics.com/trendlines/tag/lifestyle)
- [List Experiment](https://www.gradientmetrics.com/trendlines/tag/list-experiment)
- [MaxDiff](https://www.gradientmetrics.com/trendlines/tag/maxdiff)
- [message-testing](https://www.gradientmetrics.com/trendlines/tag/message-testing)
- [Movies](https://www.gradientmetrics.com/trendlines/tag/movies)
- [music](https://www.gradientmetrics.com/trendlines/tag/music)
- [Out There](https://www.gradientmetrics.com/trendlines/tag/out-there)
- [Personality](https://www.gradientmetrics.com/trendlines/tag/personality)
- [politics](https://www.gradientmetrics.com/trendlines/tag/politics)
- [Relationships](https://www.gradientmetrics.com/trendlines/tag/relationships)
- [Research & Development](https://www.gradientmetrics.com/trendlines/tag/research-development)
- [retrospective](https://www.gradientmetrics.com/trendlines/tag/retrospective)
- [Science](https://www.gradientmetrics.com/trendlines/tag/science)
- [Seasonal](https://www.gradientmetrics.com/trendlines/tag/seasonal)
- [segmentation](https://www.gradientmetrics.com/trendlines/tag/segmentation)
- [Society](https://www.gradientmetrics.com/trendlines/tag/society)
- [Sports](https://www.gradientmetrics.com/trendlines/tag/sports)
- [Tech](https://www.gradientmetrics.com/trendlines/tag/tech)
- [travel](https://www.gradientmetrics.com/trendlines/tag/travel)
- [TrendSegments](https://www.gradientmetrics.com/trendlines/tag/trendsegments)
- [World](https://www.gradientmetrics.com/trendlines/tag/world)

Show allAgingBrandsBusinessconjointConsumersCOVIDcriminal justiceCultureeconomyEducationEmploymentEntertainmentenvironmentexperimentFamilyfoodGradient In The Wildhealth & wellnessHolidayInside GradientLeisurelifestyleList ExperimentMaxDiffmessage-testingMoviesmusicOut TherePersonalitypoliticsRelationshipsResearch & DevelopmentretrospectiveScienceSeasonalsegmentationSocietySportsTechtravelTrendSegmentsWorld

[

Kyle Block2020/04/241 min read

## Farm to Formica

Start Reading 

](https://www.gradientmetrics.com/trendlines/farm-to-formica)[

Kyle Block2020/04/10< 1 min read

## We’re in a Love-Hate Relationship

Starbucks, with its 15,000+ locations across the county, is the most divisive brand. Half of Americans couldn’t get through a day without a grande Pike Place and the other half ...

Start Reading 

](https://www.gradientmetrics.com/trendlines/were-in-a-love-hate-relationship)[

Kyle Block2020/04/102 min read

## I Pledge Allegiance to the Brand

Although Amazon was victorious in March Madness: Brand Edition, it wasn’t the only winner to walk away with (or use Prime to order) a trophy.

Start Reading 

](https://www.gradientmetrics.com/trendlines/i-pledge-allegiance-to-the-brand)[

Kyle Block2020/03/261 min read

## March Madness: Brand Edition

Start Reading 

](https://www.gradientmetrics.com/trendlines/march-madness-brand-edition)[

Kyle Block2020/03/10< 1 min read

## “Alexa, Play 'Trust Issues' by Cardi B”

Some (rare) good news for the medical industry: Americans trust medical providers to keep their personal data secure. Only bank vaults come close to the same level of trusted ...

Start Reading 

](https://www.gradientmetrics.com/trendlines/trust-issues)[

Kyle Block2020/02/271 min read

## The Diamond Industry Is Not Forever

Start Reading 

](https://www.gradientmetrics.com/trendlines/the-diamond-industry-is-not-forever)[

Kyle Block2020/02/27< 1 min read

## Meat Your Maker

Start Reading 

](https://www.gradientmetrics.com/trendlines/meat-meets-its-maker)

<https://www.gradientmetrics.com/trendlines/tag/consumers/page/4#>

```json
{
  "@context" : "https://schema.org",
  "@type" : "Organization",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "",
    "addressLocality" : "Brooklyn",
    "addressRegion" : "New York",
    "postalCode" : "NY 11249",
    "streetAddress" : "325 Kent Avenue"
  },
  "email" : "hello@power.com",
  "knowsLanguage" : "en",
  "logo" : {
    "@type" : "ImageObject",
    "url" : "https://www.gradientmetrics.com/hubfs/branding/default/gradient_default_black.png"
  },
  "name" : "Gradient Metrics",
  "telephone" : "+49 (0) 89 123 456",
  "url" : "https://www.gradientmetrics.com/trendlines/tag/consumers"
}
```