--- title: Information is the new oil. Get rich. | Trendlines by Gradient Metrics | Culture description: Culture | Explore the Trendlines newsletter archive, full of data-driven stories and consumer insights, all served with a side of wit. --- # Trendlines - [Show all](https://www.gradientmetrics.com/trendlines) - [Aging](https://www.gradientmetrics.com/trendlines/tag/aging) - [Brands](https://www.gradientmetrics.com/trendlines/tag/brands) - [Business](https://www.gradientmetrics.com/trendlines/tag/business) - [conjoint](https://www.gradientmetrics.com/trendlines/tag/conjoint) - [Consumers](https://www.gradientmetrics.com/trendlines/tag/consumers) - [COVID](https://www.gradientmetrics.com/trendlines/tag/covid) - [criminal justice](https://www.gradientmetrics.com/trendlines/tag/criminal-justice) - [Culture](https://www.gradientmetrics.com/trendlines/tag/culture) - [economy](https://www.gradientmetrics.com/trendlines/tag/economy) - [Education](https://www.gradientmetrics.com/trendlines/tag/education) - [Employment](https://www.gradientmetrics.com/trendlines/tag/employment) - [Entertainment](https://www.gradientmetrics.com/trendlines/tag/entertainment) - [environment](https://www.gradientmetrics.com/trendlines/tag/environment) - [experiment](https://www.gradientmetrics.com/trendlines/tag/experiment) - [Family](https://www.gradientmetrics.com/trendlines/tag/family) - [food](https://www.gradientmetrics.com/trendlines/tag/food) - [Gradient In The Wild](https://www.gradientmetrics.com/trendlines/tag/gradient-in-the-wild) - [health & wellness](https://www.gradientmetrics.com/trendlines/tag/health-wellness) - [Holiday](https://www.gradientmetrics.com/trendlines/tag/holiday) - [Inside Gradient](https://www.gradientmetrics.com/trendlines/tag/inside-gradient) - [Leisure](https://www.gradientmetrics.com/trendlines/tag/leisure) - [lifestyle](https://www.gradientmetrics.com/trendlines/tag/lifestyle) - [List Experiment](https://www.gradientmetrics.com/trendlines/tag/list-experiment) - [MaxDiff](https://www.gradientmetrics.com/trendlines/tag/maxdiff) - [message-testing](https://www.gradientmetrics.com/trendlines/tag/message-testing) - [Movies](https://www.gradientmetrics.com/trendlines/tag/movies) - [music](https://www.gradientmetrics.com/trendlines/tag/music) - [Out There](https://www.gradientmetrics.com/trendlines/tag/out-there) - [Personality](https://www.gradientmetrics.com/trendlines/tag/personality) - [politics](https://www.gradientmetrics.com/trendlines/tag/politics) - [Relationships](https://www.gradientmetrics.com/trendlines/tag/relationships) - [Research & Development](https://www.gradientmetrics.com/trendlines/tag/research-development) - [retrospective](https://www.gradientmetrics.com/trendlines/tag/retrospective) - [Science](https://www.gradientmetrics.com/trendlines/tag/science) - [Seasonal](https://www.gradientmetrics.com/trendlines/tag/seasonal) - [segmentation](https://www.gradientmetrics.com/trendlines/tag/segmentation) - [Society](https://www.gradientmetrics.com/trendlines/tag/society) - [Sports](https://www.gradientmetrics.com/trendlines/tag/sports) - [Tech](https://www.gradientmetrics.com/trendlines/tag/tech) - [travel](https://www.gradientmetrics.com/trendlines/tag/travel) - [TrendSegments](https://www.gradientmetrics.com/trendlines/tag/trendsegments) - [World](https://www.gradientmetrics.com/trendlines/tag/world) Show allAgingBrandsBusinessconjointConsumersCOVIDcriminal justiceCultureeconomyEducationEmploymentEntertainmentenvironmentexperimentFamilyfoodGradient In The Wildhealth & wellnessHolidayInside GradientLeisurelifestyleList ExperimentMaxDiffmessage-testingMoviesmusicOut TherePersonalitypoliticsRelationshipsResearch & DevelopmentretrospectiveScienceSeasonalsegmentationSocietySportsTechtravelTrendSegmentsWorld [ Cory Manento2023/07/261 min read ## Concealed (Fear of) Carry Famously, in 1776 America’s Founding Fathers convened in Philadelphia with the noble purpose of making a wish on a Monkey’s Paw for the U.S. to be #1 at everything. Unfortunately, ... Start Reading ](https://www.gradientmetrics.com/trendlines/concealed-fear-of-carry)[ Jordan Boeder2023/07/26< 1 min read ## Wherefore Art Thou… Rome? There’s still time to squeeze in a vacation before the kiddos return to school and your boss starts losing the tan that’s kept them in a surprisingly good mood for weeks. For ... Start Reading ](https://www.gradientmetrics.com/trendlines/wherefore-art-thou-rome)[ Brendon Ellis2023/04/19< 1 min read ## TrendSegments: Is That Still Mom’s Password? Moochers, the embodiment of “Hey, are you done with that?” Whether you’ve done the mooching or been mooched from, you’ve likely experienced the awkwardness of sending a text ... Start Reading ](https://www.gradientmetrics.com/trendlines/trendsegments-is-that-still-moms-password)[ Jordan Boeder2023/03/08< 1 min read ## Size Matters: Debating Mobile and Desktop Devices With the majority of Americans owning a laptop (70%) and a smartphone (94%), it’s time to ask important questions like: “Which device should we use to watch Who Framed Roger ... Start Reading ](https://www.gradientmetrics.com/trendlines/size-matters-debating-mobile-and-desktop-devices)[ Jordan Boeder2023/02/011 min read ## All Aboard the Trauma Train “Back in my day, trauma didn’t exist. When soldiers went off to war, they came back with wives, not PTSD.” Start Reading ](https://www.gradientmetrics.com/trendlines/all-aboard-the-trauma-train)[ Sarah Binns2023/02/01< 1 min read ## TrendSegments: To Kill a Gatsby or Catch Him in the Rye in 1984 As the world awaits the award-winning A Novel by ChatGPT (insert wail about the decline of originality), it seems timely to revisit classic books you probably read in high school. ... Start Reading ](https://www.gradientmetrics.com/trendlines/trendsegments-to-kill-a-gatsby-or-catch-him-in-the-rye-in-1984)[ Jordan Boeder2023/01/191 min read ## TrendSegments: Cheese, Yum; Cake, Yum; Cheesecake, Double Yum With global temperatures rising, many places that were once lush with vegetation will become deserts. To better prepare Americans for their eventual desert lives, we conducted a ... Start Reading ](https://www.gradientmetrics.com/trendlines/trendsegments-cheese-yum-cake-yum-cheesecake-double-yum)[ Jordan Boeder2023/01/112 min read ## Some People Call it Football, Others Call it Potential-Death-Ball With the World Cup over, it’s time to focus on real football. We don’t mean “real” in the sense of its name, as football clearly makes more sense for a sport played with feet ... Start Reading ](https://www.gradientmetrics.com/trendlines/some-people-call-it-football-others-call-it-potential-death-ball)[ Brendon Ellis2022/12/21< 1 min read ## TrendSegments: The Good, The Bad, and Even the Ugly Would you sacrifice all your worldly possessions to be the modern Beethoven? Would you give up the love of family and friends to be Richie Rich Jr.? What would you really do for a ... Start Reading ](https://www.gradientmetrics.com/trendlines/trendsegments-the-good-the-bad-and-even-the-ugly) [Load more posts](https://www.gradientmetrics.com/trendlines/tag/culture/page/2) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "", "addressLocality" : "Brooklyn", "addressRegion" : "New York", "postalCode" : "NY 11249", "streetAddress" : "325 Kent Avenue" }, "email" : "hello@power.com", "knowsLanguage" : "en", "logo" : { "@type" : "ImageObject", "url" : "https://www.gradientmetrics.com/hubfs/branding/default/gradient_default_black.png" }, "name" : "Gradient Metrics", "telephone" : "+49 (0) 89 123 456", "url" : "https://www.gradientmetrics.com/trendlines/tag/culture" } ```