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Size Matters: Debating Mobile and Desktop Devices
- 2023/03/08
- by Jordan Boeder
For visual entertainment, Americans prefer computers over mobile. Cell phones are preferred for audio-based entertainment and dating. MaxDiff experiment.
Read moreAll Aboard the Trauma Train
- 2023/02/01
- by Jordan Boeder
Gen Z (54%) and Millennials (50%) are more willing to accept trauma from everyday experiences as legitimate trauma compared to Boomers (30%) and Gen Xers ...
Read moreTrendSegments: To Kill a Gatsby or Catch Him in the Rye in 1984
- 2023/02/01
- by Sarah Binns
To Kill a Mockingbird by Harper Lee ranks highest among American adults; respondents selected the novel 149% more than the average book as their favorite. ...
Read moreTrendSegments: Cheese, Yum; Cake, Yum; Cheesecake, Double Yum
- 2023/01/19
- by Jordan Boeder
We use our favorite MaxDiff experiment to determine which desserts Americans like best and least. Cheescake is the winner!
Read moreSome People Call it Football, Others Call it Potential-Death-Ball
- 2023/01/11
- by Jordan Boeder
Americans agree football is a dangerous sport where any player risks potentially fatal injury. Yet, only 7% of people believe the sport should be banned.
Read moreTrendSegments: The Good, The Bad, and Even the Ugly
- 2022/12/21
- by Brendon Ellis
People are more likely to make tradeoff decisions based on what they don’t want (57%) than what they do want (43%).
Read moreAre Men Merely Steak-Eating, Whiskey-Drinking Woodworkers?
- 2022/12/07
- by Jordan Boeder
Masculinity is most strongly associated with woodworking, trucks, and weight lifting. Femininity is largely connected to ballet, the color pink, and ...
Read moreCalifornia Dreamin’: Boom or Bust
- 2022/11/16
- by Jordan Boeder
More Americans (16%) chose California as the best destination for food than any other state in the union.
Read moreTrendSegments: Panic! At the Deserted Island
- 2022/11/02
- by Brendon Ellis
We asked Americans what they would need on a deserted island. Respondents prioritized a water purifier above all other survival gear.
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