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Copyright © Gradient Metrics 2020
For visual entertainment, Americans prefer computers over mobile. Cell phones are preferred for audio-based entertainment and dating. MaxDiff experiment.Read more
Gen Z (54%) and Millennials (50%) are more willing to accept trauma from everyday experiences as legitimate trauma compared to Boomers (30%) and Gen Xers ...Read more
To Kill a Mockingbird by Harper Lee ranks highest among American adults; respondents selected the novel 149% more than the average book as their favorite. ...Read more
We use our favorite MaxDiff experiment to determine which desserts Americans like best and least. Cheescake is the winner!Read more
Americans agree football is a dangerous sport where any player risks potentially fatal injury. Yet, only 7% of people believe the sport should be banned.Read more
People are more likely to make tradeoff decisions based on what they don’t want (57%) than what they do want (43%).Read more
Masculinity is most strongly associated with woodworking, trucks, and weight lifting. Femininity is largely connected to ballet, the color pink, and ...Read more
More Americans (16%) chose California as the best destination for food than any other state in the union.Read more
We asked Americans what they would need on a deserted island. Respondents prioritized a water purifier above all other survival gear.Read more