• About
  • Work with us
  • Our products ▾
    • Conjoint Analysis
    • MaxDiff Analysis
    • Customer Segmentation
    • Brand Perception
    • List Experiments
    • Appraise
  • Trendlines ▾
    • Story archive
    • Email archive
    • Subscribe
    • Roadmap
    • Submit your story
    • Refer
  • Our principles
  • See our work
  • About
  • Work with us
  • Our products
    • Conjoint Analysis
    • MaxDiff Analysis
    • Customer Segmentation
    • Brand Perception
    • List Experiments
    • Appraise
  • Trendlines
    • Story archive
    • Email archive
    • Subscribe
    • Roadmap
    • Submit your story
    • Refer
  • Our principles
  • See our work

Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 3,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
  • There are no suggestions because the search field is empty.

  • Society (52)
  • politics (45)
  • COVID (33)
  • Consumers (32)
  • TrendSegments (31)
  • Culture (25)
  • economy (21)
  • lifestyle (19)
  • Entertainment (16)
  • Holiday (15)
  • food (14)
  • health & wellness (13)
  • Tech (12)
  • Brands (11)
  • Education (10)
  • retrospective (9)
  • Gradient In The Wild (8)
  • Out There (8)
  • Sports (8)
  • experiment (8)
  • Business (7)
  • Science (6)
  • Relationships (5)
  • World (5)
  • criminal justice (5)
  • music (5)
  • Movies (4)
  • environment (4)
  • Employment (2)
  • Leisure (2)
  • Personality (2)
  • Research & Development (2)
  • conjoint (2)
  • travel (2)
  • Aging (1)
  • Inside Gradient (1)
  • MaxDiff (1)
  • Seasonal (1)
See all

Size Matters: Debating Mobile and Desktop Devices

  • 2023/03/08
  • by Jordan Boeder

For visual entertainment, Americans prefer computers over mobile. Cell phones are preferred for audio-based entertainment and dating. MaxDiff experiment.

Read more

All Aboard the Trauma Train

  • 2023/02/01
  • by Jordan Boeder

Gen Z (54%) and Millennials (50%) are more willing to accept trauma from everyday experiences as legitimate trauma compared to Boomers (30%) and Gen Xers ...

Read more

TrendSegments: To Kill a Gatsby or Catch Him in the Rye in 1984

  • 2023/02/01
  • by Sarah Binns

To Kill a Mockingbird by Harper Lee ranks highest among American adults; respondents selected the novel 149% more than the average book as their favorite. ...

Read more

TrendSegments: Cheese, Yum; Cake, Yum; Cheesecake, Double Yum

  • 2023/01/19
  • by Jordan Boeder

We use our favorite MaxDiff experiment to determine which desserts Americans like best and least. Cheescake is the winner!

Read more

Some People Call it Football, Others Call it Potential-Death-Ball

  • 2023/01/11
  • by Jordan Boeder

Americans agree football is a dangerous sport where any player risks potentially fatal injury. Yet, only 7% of people believe the sport should be banned.

Read more

TrendSegments: The Good, The Bad, and Even the Ugly

  • 2022/12/21
  • by Brendon Ellis

People are more likely to make tradeoff decisions based on what they don’t want (57%) than what they do want (43%).

Read more

Are Men Merely Steak-Eating, Whiskey-Drinking Woodworkers?

  • 2022/12/07
  • by Jordan Boeder

Masculinity is most strongly associated with woodworking, trucks, and weight lifting. Femininity is largely connected to ballet, the color pink, and ...

Read more

California Dreamin’: Boom or Bust

  • 2022/11/16
  • by Jordan Boeder

More Americans (16%) chose California as the best destination for food than any other state in the union.

Read more

TrendSegments: Panic! At the Deserted Island

  • 2022/11/02
  • by Brendon Ellis

We asked Americans what they would need on a deserted island. Respondents prioritized a water purifier above all other survival gear.

Read more
  • 1
  • 2
  • Next
  • All Posts

Sign-up to receive Trendlines.

Our bi-monthly email with research insights on trending topics.

team@gradientmetrics.com
facebook
twitter
linkedin
Copyright © Gradient Metrics 2020
  • About
  • Work with us
  • Our principles
  • See our work
  • Privacy policy
  • Cookie policy
Gradient