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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 3,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 

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    See all

    Well, U.S. News and World Report Best Colleges, You Had a Good Run

    • 2023/01/19
    • by Sarah Binns

    More than half of Americans (55%) believe schools should rethink how they teach students, rather than revert to the pre-COVID status quo (34%).

    Read more

    If You Don’t Have Anything Nice to Say About People with Student Debt…

    • 2022/09/08
    • by Cory Manento

    Upon ingesting the list experiment truth serum, Americans across parties are inclined to be lenient toward borrowers.

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    Forgive Me, Forgive Me Not

    • 2022/07/21
    • by Kyle Block

    Nearly a quarter of Americans (24%) support the government forgiving 100% of student loans.

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    TrendSegments: “I’ll Take Geography for $500.” Said No One.

    • 2022/07/21
    • by Sarah Binns

    We asked respondents to find countries on a map. They performed poorly, with only 12% correctly identifying the Netherlands or Taiwan and 17% locating ...

    Read more

    The Crysus of Public Educashun

    • 2022/03/16
    • by Jordan Boeder

    Americans cite shortage of qualified school staff, lack of job skills training, and student violence as the most pressing issues for public education.

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    Critical of Critical Race Theory?

    • 2021/08/27
    • by Cory Manento

    The vast majority of Americans (67%), even most Republicans (53%), agree with the spirit of critical race theory, as long as you don’t call it that.

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    It Was the Best of Times, it Was the Worst of Times

    • 2021/08/27
    • by Jordan Boeder

    It turns out the events of Carrie are not based on a true story for most Americans: 57% had a positive overall experience in high school.

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    Level Up, Apron On

    • 2021/04/07
    • by Catherine Wagner

    Of all the new skills Americans would like to learn, cooking is the skill du jour.

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    Toga! Toga!

    • 2020/07/30
    • by Kyle Block

    Using a choice-based-conjoint experiment, we asked Americans to decide between two hypothetical higher education institutions.

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