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Trendlines

Every two weeks, starting in February 2020, we send out a snapshot of custom insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 1,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

    • Society (37)
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    • Consumers (26)
    • TrendSegments (17)
    • lifestyle (16)
    • economy (15)
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    • experiment (2)
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    See all

    The Crysus of Public Educashun

    • 2022/03/16
    • by Jordan Boeder

    Americans cite shortage of qualified school staff, lack of job skills training, and student violence as the most pressing issues for public education.

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    Critical of Critical Race Theory?

    • 2021/08/27
    • by Cory Manento

    The vast majority of Americans (67%), even most Republicans (53%), agree with the spirit of critical race theory, as long as you don’t call it that.

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    It Was the Best of Times, it Was the Worst of Times

    • 2021/08/27
    • by Jordan Boeder

    It turns out the events of Carrie are not based on a true story for most Americans: 57% had a positive overall experience in high school.

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    Level Up, Apron On

    • 2021/04/07
    • by Catherine Wagner

    Of all the new skills Americans would like to learn, cooking is the skill du jour.

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    Toga! Toga!

    • 2020/07/30
    • by Kyle Block

    Using a choice-based-conjoint experiment, we asked Americans to decide between two hypothetical higher education institutions.

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    Major Regrets

    • 2020/03/10
    • by Kyle Block

    One-third of Americans would not go to college given what they know today. Even among college-educated, 20% do not think a college degree is important.

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