- Society (54)
- politics (47)
- TrendSegments (35)
- COVID (34)
- Consumers (33)
- Culture (26)
- economy (22)
- lifestyle (21)
- Entertainment (17)
- Holiday (15)
- food (14)
- health & wellness (14)
- Tech (13)
- Brands (12)
- Education (10)
- experiment (10)
- Out There (9)
- retrospective (9)
- Gradient In The Wild (8)
- Sports (8)
- Business (7)
- Science (6)
- World (6)
- Relationships (5)
- criminal justice (5)
- music (5)
- Movies (4)
- environment (4)
- Leisure (3)
- Aging (2)
- Employment (2)
- Personality (2)
- Research & Development (2)
- conjoint (2)
- travel (2)
- Inside Gradient (1)
- MaxDiff (1)
- Seasonal (1)
TrendSegments: Cheese, Yum; Cake, Yum; Cheesecake, Double Yum
- 2023/01/19
- by Jordan Boeder
We use our favorite MaxDiff experiment to determine which desserts Americans like best and least. Cheescake is the winner!
Read moreYou Wanna Pizza Me?
- 2022/06/08
- by Cory Manento
New York City (36%) outpaces Chicago (20%) and Detroit (4%) as the American city with the best pizza.
Read moreYou Don't Need to Look to the Night Sky to See the Little Tipper
- 2022/05/18
- by Sarah Binns
A mere 21% of Americans would like to abolish the institution of tipping in restaurants. Survey research. Data science.
Read moreTrendSegments: With a Little Yelp from My Friends
- 2022/04/21
- by Brendon Ellis
Nothing matters more when choosing where to eat than cuisine type (46%). Americans prefer Italian foods (pizza and pasta) to styles like Thai and Indian.
Read moreHalloween Party or Just You and a Smartie?
- 2021/10/20
- by Cory Manento
49% of adults plan on eating candy on Halloween. Among those who are handing out candy this year, 34% say they’ll be giving out full-sized candy bars.
Read more“We are Young” by fun. (feat. Allergies)
- 2021/09/24
- by Brendon Ellis
Americans 45 and younger are significantly more likely to report having a food intolerance compared to their older counterparts.
Read moreWhat Puts the D-I-E in Diet?
- 2021/09/10
- by Brendon Ellis
80% of vegans and vegetarians are somewhat or very satisfied with their diets – a significantly higher proportion than the 66% of carnivores.
Read moreCrush it At Your Next Backyard BBQ
- 2021/07/08
- by Cory Manento
Summer is here. For many Americans, that means more sunscreen, flip flops, chlorine exposure, and – when we get a break from climate change-induced ...
Read morePortion Problems
- 2021/04/21
- by Brendon Ellis
Americans and portion sizes have always had a tenuous relationship, and as surely as you can get a 30 oz Coca-Cola from McDonald’s for a dollar, portion ...
Read more
