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America's Next Top Icon
- 2023/07/12
- by Brandon Sutton
When it comes to most associated thing, America is all about: Football, Freedom, and the Fourth of July. MaxDiff experiment. Discrete choice experiment.
Read moreEveryone Thinks They're a Wrapper These Days
- 2022/12/21
- by Cory Manento
The vast majority (85%) of Americans would rather only give gifts than only receive them, if they had to choose.
Read moreFalling for Fall
- 2022/10/05
- by Jordan Boeder
44% of Americans agree fall is the best season. The rest are wrong. Northeasterners are least likely (38%) to choose fall as their favorite season.
Read moreHow to Lose a Guy in One Date
- 2022/02/02
- by Brendon Ellis
A date’s preferred topic of conversation is the single biggest determinant of what makes a bad date.
Read moreNo Year's Resolutions
- 2022/01/12
- by Jordan Boeder
Eating healthier (53%), exercising (52%), and improving finances (46%) are the most common resolutions. So gather up your produce coupons and jog to the ...
Read moreKeep the Classics, Ya Filthy Animals
- 2021/12/22
- by Jordan Boeder
Home Alone is America's favorite Christmas classic, while rom-coms are better left for April Fools' Day.
Read moreChristmas is for the Kids
- 2021/12/08
- by Jordan Boeder
On average, 48% of Americans' holiday gift budget is spent on children. No wonder kids believe in Santa.
Read moreTrendSegments: Americans Say Yippie-Kay-Nay
- 2021/12/08
- by Jordan Boeder
Die Hard is definitely not a Christmas movie with only 31% of Americans tolerating such a belief.
Read moreSanta Claus Might Be Coming to Town
- 2021/11/03
- by Brendon Ellis
Supply chain delays have some spooked – 61% of shoppers are somewhat or very concerned the delays will negatively impact holiday shopping.
Read more