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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 3,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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Everyone Thinks They're a Wrapper These Days

  • 2022/12/21
  • by Cory Manento

The vast majority (85%) of Americans would rather only give gifts than only receive them, if they had to choose.

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Falling for Fall

  • 2022/10/05
  • by Jordan Boeder

44% of Americans agree fall is the best season. The rest are wrong. Northeasterners are least likely (38%) to choose fall as their favorite season.

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How to Lose a Guy in One Date

  • 2022/02/02
  • by Brendon Ellis

A date’s preferred topic of conversation is the single biggest determinant of what makes a bad date.

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No Year's Resolutions

  • 2022/01/12
  • by Jordan Boeder

Eating healthier (53%), exercising (52%), and improving finances (46%) are the most common resolutions. So gather up your produce coupons and jog to the ...

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Keep the Classics, Ya Filthy Animals

  • 2021/12/22
  • by Jordan Boeder

Home Alone is America's favorite Christmas classic, while rom-coms are better left for April Fools' Day.

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Christmas is for the Kids

  • 2021/12/08
  • by Jordan Boeder

On average, 48% of Americans' holiday gift budget is spent on children. No wonder kids believe in Santa.

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TrendSegments: Americans Say Yippie-Kay-Nay

  • 2021/12/08
  • by Jordan Boeder

Die Hard is definitely not a Christmas movie with only 31% of Americans tolerating such a belief.

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Santa Claus Might Be Coming to Town

  • 2021/11/03
  • by Brendon Ellis

Supply chain delays have some spooked – 61% of shoppers are somewhat or very concerned the delays will negatively impact holiday shopping.

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Halloween Party or Just You and a Smartie?

  • 2021/10/20
  • by Cory Manento

49% of adults plan on eating candy on Halloween. Among those who are handing out candy this year, 34% say they’ll be giving out full-sized candy bars.

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