--- title: Information is the new oil. Get rich. | Trendlines by Gradient Metrics | lifestyle description: lifestyle | Explore the Trendlines newsletter archive, full of data-driven stories and consumer insights, all served with a side of wit. --- # Trendlines - [Show all](https://www.gradientmetrics.com/trendlines) - [Aging](https://www.gradientmetrics.com/trendlines/tag/aging) - [Brands](https://www.gradientmetrics.com/trendlines/tag/brands) - [Business](https://www.gradientmetrics.com/trendlines/tag/business) - [conjoint](https://www.gradientmetrics.com/trendlines/tag/conjoint) - [Consumers](https://www.gradientmetrics.com/trendlines/tag/consumers) - [COVID](https://www.gradientmetrics.com/trendlines/tag/covid) - [criminal justice](https://www.gradientmetrics.com/trendlines/tag/criminal-justice) - [Culture](https://www.gradientmetrics.com/trendlines/tag/culture) - [economy](https://www.gradientmetrics.com/trendlines/tag/economy) - [Education](https://www.gradientmetrics.com/trendlines/tag/education) - [Employment](https://www.gradientmetrics.com/trendlines/tag/employment) - [Entertainment](https://www.gradientmetrics.com/trendlines/tag/entertainment) - [environment](https://www.gradientmetrics.com/trendlines/tag/environment) - [experiment](https://www.gradientmetrics.com/trendlines/tag/experiment) - [Family](https://www.gradientmetrics.com/trendlines/tag/family) - [food](https://www.gradientmetrics.com/trendlines/tag/food) - [Gradient In The Wild](https://www.gradientmetrics.com/trendlines/tag/gradient-in-the-wild) - [health & wellness](https://www.gradientmetrics.com/trendlines/tag/health-wellness) - [Holiday](https://www.gradientmetrics.com/trendlines/tag/holiday) - [Inside Gradient](https://www.gradientmetrics.com/trendlines/tag/inside-gradient) - [Leisure](https://www.gradientmetrics.com/trendlines/tag/leisure) - [lifestyle](https://www.gradientmetrics.com/trendlines/tag/lifestyle) - [List Experiment](https://www.gradientmetrics.com/trendlines/tag/list-experiment) - [MaxDiff](https://www.gradientmetrics.com/trendlines/tag/maxdiff) - [message-testing](https://www.gradientmetrics.com/trendlines/tag/message-testing) - [Movies](https://www.gradientmetrics.com/trendlines/tag/movies) - [music](https://www.gradientmetrics.com/trendlines/tag/music) - [Out There](https://www.gradientmetrics.com/trendlines/tag/out-there) - [Personality](https://www.gradientmetrics.com/trendlines/tag/personality) - [politics](https://www.gradientmetrics.com/trendlines/tag/politics) - [Relationships](https://www.gradientmetrics.com/trendlines/tag/relationships) - [Research & Development](https://www.gradientmetrics.com/trendlines/tag/research-development) - [retrospective](https://www.gradientmetrics.com/trendlines/tag/retrospective) - [Science](https://www.gradientmetrics.com/trendlines/tag/science) - [Seasonal](https://www.gradientmetrics.com/trendlines/tag/seasonal) - [segmentation](https://www.gradientmetrics.com/trendlines/tag/segmentation) - [Society](https://www.gradientmetrics.com/trendlines/tag/society) - [Sports](https://www.gradientmetrics.com/trendlines/tag/sports) - [Tech](https://www.gradientmetrics.com/trendlines/tag/tech) - [travel](https://www.gradientmetrics.com/trendlines/tag/travel) - [TrendSegments](https://www.gradientmetrics.com/trendlines/tag/trendsegments) - [World](https://www.gradientmetrics.com/trendlines/tag/world) Show allAgingBrandsBusinessconjointConsumersCOVIDcriminal justiceCultureeconomyEducationEmploymentEntertainmentenvironmentexperimentFamilyfoodGradient In The Wildhealth & wellnessHolidayInside GradientLeisurelifestyleList ExperimentMaxDiffmessage-testingMoviesmusicOut TherePersonalitypoliticsRelationshipsResearch & DevelopmentretrospectiveScienceSeasonalsegmentationSocietySportsTechtravelTrendSegmentsWorld [ Jordan Boeder2023/07/122 min read ## The Rebrews Are in: Ranking the Best Beer Brands The year 2023 marks the 500th anniversary of Reinheitsgebot, the German beer purity law, which mandates that beer is only to be made with four ingredients: malt, hops, yeast, and ... Start Reading ](https://www.gradientmetrics.com/trendlines/the-rebrews-are-in-ranking-the-best-beer-brands)[ Cory Manento2023/05/171 min read ## Work/Life Burnout We’re taking time out of our busy schedule to demonstrate that nobody feels like they can take time out of their busy schedule. Burnout—the state of mental, physical, and/or ... Start Reading ](https://www.gradientmetrics.com/trendlines/work/life-burnout)[ Jordan Boeder2023/05/17< 1 min read ## Bad Neighbors 3: Into the Amazon Box Inspired by our reference to Mad-Al, Steve, a Trendlines subscriber, asked us to investigate what makes a bad neighbor. Coincidentally, the Gradient family finally moved into the ... Start Reading ](https://www.gradientmetrics.com/trendlines/bad-neighbors-3-into-the-amazon-box)[ Jordan Boeder2022/12/071 min read ## Are Men Merely Steak-Eating, Whiskey-Drinking Woodworkers? The role of gender in society raises many important questions: Why are ladies always being asked to throw their hands in the air like they just don’t care? Why are single-person ... Start Reading ](https://www.gradientmetrics.com/trendlines/are-men-merely-steak-eating-whiskey-drinking-woodworkers)[ Jordan Boeder2022/08/031 min read ## Does the Fabric of the US Shrink in the Wash? There are four types of people sewn into the fabric of America: those who wear matching socks and those who are just happy to find two clean socks; those who wear Gucci and those ... Start Reading ](https://www.gradientmetrics.com/trendlines/does-the-fabric-of-the-us-shrink-in-the-wash)[ Jordan Boeder2022/07/071 min read ## Are Tattoos Taboo? For many Americans, tattoos demonstrate freedom and creativity. For others, tattoos are an expression of love: How else will the person they met on Tinder three weeks ago know ... Start Reading ](https://www.gradientmetrics.com/trendlines/are-tattoos-taboo)[ Cory Manento2022/05/041 min read ## Launch Twitter Into Space Unless you live in a MySpace bubble, you’ve likely heard that Elon Musk has reached an agreement with Twitter to purchase the social media platform for $44 billion. Musk believes ... Start Reading ](https://www.gradientmetrics.com/trendlines/launch-twitter-into-space)[ Jordan Boeder2022/04/211 min read ## Contentment Is the Greatest Resource For all the Gen Zs and Millennials who feel weighed down by crushing student debt, entry-level pay for skilled work, and a Tinder account that is surely broken (that last picture ... Start Reading ](https://www.gradientmetrics.com/trendlines/contentment-is-the-greatest-resource)[ Sarah Binns2022/04/061 min read ## Vampires Could Be Morning People Now In late March the Senate passed the Sunshine Protection Act, which proposes permanent daylight saving time (DST) starting in 2023. Couched as an economic incentive (more sunshine ... Start Reading ](https://www.gradientmetrics.com/trendlines/vampires-could-be-morning-people-now) [Load more posts](https://www.gradientmetrics.com/trendlines/tag/lifestyle/page/2) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "", "addressLocality" : "Brooklyn", "addressRegion" : "New York", "postalCode" : "NY 11249", "streetAddress" : "325 Kent Avenue" }, "email" : "hello@power.com", "knowsLanguage" : "en", "logo" : { "@type" : "ImageObject", "url" : "https://www.gradientmetrics.com/hubfs/branding/default/gradient_default_black.png" }, "name" : "Gradient Metrics", "telephone" : "+49 (0) 89 123 456", "url" : "https://www.gradientmetrics.com/trendlines/tag/lifestyle" } ```