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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 3,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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Are Men Merely Steak-Eating, Whiskey-Drinking Woodworkers?

  • 2022/12/07
  • by Jordan Boeder

Masculinity is most strongly associated with woodworking, trucks, and weight lifting. Femininity is largely connected to ballet, the color pink, and ...

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Does the Fabric of the US Shrink in the Wash?

  • 2022/08/03
  • by Jordan Boeder

Each month, less than half of American adults (44%) spend $50 or less on clothing, but the top 10% of spenders shell out more than six times that amount.

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Are Tattoos Taboo?

  • 2022/07/07
  • by Jordan Boeder

Among the 44% of Americans who have a tattoo, roughly one in four (28%) regret their body art.

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Launch Twitter Into Space

  • 2022/05/04
  • by Cory Manento

Elon Musk's Twitter purchase. A plurality of Americans (45%) and a majority of Twitter users (58%) think Musk’s purchase will benefit the platform.

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Contentment Is the Greatest Resource

  • 2022/04/21
  • by Jordan Boeder

Americans over 65 have the highest life satisfaction. This may come from feeling more content with the amount of money and free time they have.

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Vampires Could Be Morning People Now

  • 2022/04/06
  • by Sarah Binns

Sixty-four percent of Americans prefer permanent daylight saving time to standard time, while 74% support legislation eliminating twice-yearly time changes

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TrendSegments: The Cold, Cruel Fate of New Year’s Resolutions

  • 2022/03/02
  • by Cory Manento

We followed up with reader's to ask who among them kept the New Year's Resolutions they declared in January... the results will probably not shock you.

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An Inconvenient Tooth

  • 2022/02/16
  • by Cory Manento

Most Americans brush at least twice a day (78%), floss at least once a day (76%), and visit the dentist at least once every six months (59%).

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Halloween Party or Just You and a Smartie?

  • 2021/10/20
  • by Cory Manento

49% of adults plan on eating candy on Halloween. Among those who are handing out candy this year, 34% say they’ll be giving out full-sized candy bars.

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