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Trendlines

Every two weeks, starting in February 2020, we send out a snapshot of custom insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 1,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

    • Society (37)
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    • Consumers (26)
    • TrendSegments (17)
    • lifestyle (16)
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    • food (13)
    • health & wellness (12)
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    • Out There (7)
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    See all

    Launch Twitter Into Space

    • 2022/05/04
    • by Cory Manento

    Elon Musk's Twitter purchase. A plurality of Americans (45%) and a majority of Twitter users (58%) think Musk’s purchase will benefit the platform.

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    Contentment Is the Greatest Resource

    • 2022/04/21
    • by Jordan Boeder

    Americans over 65 have the highest life satisfaction. This may come from feeling more content with the amount of money and free time they have.

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    Vampires Could Be Morning People Now

    • 2022/04/06
    • by Sarah Binns

    Sixty-four percent of Americans prefer permanent daylight saving time to standard time, while 74% support legislation eliminating twice-yearly time changes

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    TrendSegments: The Cold, Cruel Fate of New Year’s Resolutions

    • 2022/03/02
    • by Cory Manento

    We followed up with reader's to ask who among them kept the New Year's Resolutions they declared in January... the results will probably not shock you.

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    An Inconvenient Tooth

    • 2022/02/16
    • by Cory Manento

    Most Americans brush at least twice a day (78%), floss at least once a day (76%), and visit the dentist at least once every six months (59%).

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    Halloween Party or Just You and a Smartie?

    • 2021/10/20
    • by Cory Manento

    49% of adults plan on eating candy on Halloween. Among those who are handing out candy this year, 34% say they’ll be giving out full-sized candy bars.

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    “We are Young” by fun. (feat. Allergies)

    • 2021/09/24
    • by Brendon Ellis

    Americans 45 and younger are significantly more likely to report having a food intolerance compared to their older counterparts.

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    Americans’ Summer Love is...Fall?

    • 2021/09/10
    • by Cory Manento

    Just 34% think late August is too soon to begin selling pumpkin products.

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    The Handiest Generation

    • 2021/07/22
    • by Cory Manento

    Americans, on average, agreed they could complete 5.5 of the 15 presented tasks without hiring a professional.

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