---
title: Information is the new oil. Get rich. | Trendlines by Gradient Metrics | MaxDiff
description: MaxDiff | Explore the Trendlines newsletter archive, full of data-driven stories and consumer insights, all served with a side of wit.
---

# Trendlines

- [Show all](https://www.gradientmetrics.com/trendlines)
- [Aging](https://www.gradientmetrics.com/trendlines/tag/aging)
- [Brands](https://www.gradientmetrics.com/trendlines/tag/brands)
- [Business](https://www.gradientmetrics.com/trendlines/tag/business)
- [conjoint](https://www.gradientmetrics.com/trendlines/tag/conjoint)
- [Consumers](https://www.gradientmetrics.com/trendlines/tag/consumers)
- [COVID](https://www.gradientmetrics.com/trendlines/tag/covid)
- [criminal justice](https://www.gradientmetrics.com/trendlines/tag/criminal-justice)
- [Culture](https://www.gradientmetrics.com/trendlines/tag/culture)
- [economy](https://www.gradientmetrics.com/trendlines/tag/economy)
- [Education](https://www.gradientmetrics.com/trendlines/tag/education)
- [Employment](https://www.gradientmetrics.com/trendlines/tag/employment)
- [Entertainment](https://www.gradientmetrics.com/trendlines/tag/entertainment)
- [environment](https://www.gradientmetrics.com/trendlines/tag/environment)
- [experiment](https://www.gradientmetrics.com/trendlines/tag/experiment)
- [Family](https://www.gradientmetrics.com/trendlines/tag/family)
- [food](https://www.gradientmetrics.com/trendlines/tag/food)
- [Gradient In The Wild](https://www.gradientmetrics.com/trendlines/tag/gradient-in-the-wild)
- [health & wellness](https://www.gradientmetrics.com/trendlines/tag/health-wellness)
- [Holiday](https://www.gradientmetrics.com/trendlines/tag/holiday)
- [Inside Gradient](https://www.gradientmetrics.com/trendlines/tag/inside-gradient)
- [Leisure](https://www.gradientmetrics.com/trendlines/tag/leisure)
- [lifestyle](https://www.gradientmetrics.com/trendlines/tag/lifestyle)
- [List Experiment](https://www.gradientmetrics.com/trendlines/tag/list-experiment)
- [MaxDiff](https://www.gradientmetrics.com/trendlines/tag/maxdiff)
- [message-testing](https://www.gradientmetrics.com/trendlines/tag/message-testing)
- [Movies](https://www.gradientmetrics.com/trendlines/tag/movies)
- [music](https://www.gradientmetrics.com/trendlines/tag/music)
- [Out There](https://www.gradientmetrics.com/trendlines/tag/out-there)
- [Personality](https://www.gradientmetrics.com/trendlines/tag/personality)
- [politics](https://www.gradientmetrics.com/trendlines/tag/politics)
- [Relationships](https://www.gradientmetrics.com/trendlines/tag/relationships)
- [Research & Development](https://www.gradientmetrics.com/trendlines/tag/research-development)
- [retrospective](https://www.gradientmetrics.com/trendlines/tag/retrospective)
- [Science](https://www.gradientmetrics.com/trendlines/tag/science)
- [Seasonal](https://www.gradientmetrics.com/trendlines/tag/seasonal)
- [segmentation](https://www.gradientmetrics.com/trendlines/tag/segmentation)
- [Society](https://www.gradientmetrics.com/trendlines/tag/society)
- [Sports](https://www.gradientmetrics.com/trendlines/tag/sports)
- [Tech](https://www.gradientmetrics.com/trendlines/tag/tech)
- [travel](https://www.gradientmetrics.com/trendlines/tag/travel)
- [TrendSegments](https://www.gradientmetrics.com/trendlines/tag/trendsegments)
- [World](https://www.gradientmetrics.com/trendlines/tag/world)

Show allAgingBrandsBusinessconjointConsumersCOVIDcriminal justiceCultureeconomyEducationEmploymentEntertainmentenvironmentexperimentFamilyfoodGradient In The Wildhealth & wellnessHolidayInside GradientLeisurelifestyleList ExperimentMaxDiffmessage-testingMoviesmusicOut TherePersonalitypoliticsRelationshipsResearch & DevelopmentretrospectiveScienceSeasonalsegmentationSocietySportsTechtravelTrendSegmentsWorld

[

Cory Manento2023/07/121 min read

## America's Next Top Icon

We’ve all heard it before: “What’s more American than apple pie and baseball?” Most people don’t think twice about an expression like that, but we believe there’s no expression, ...

Start Reading 

](https://www.gradientmetrics.com/trendlines/americas-next-top-icon)[

Cory Manento2023/06/071 min read

## I Know What You (Did) Want To Do (Last) This Summer

Summer is hot and all, but Americans just aren’t in love with summer, y’know? If we can avoid allowing our thoughts to drift toward pumpkin spice for a moment, perhaps we can stop ...

Start Reading 

](https://www.gradientmetrics.com/trendlines/i-know-what-you-did-want-to-do-last-this-summer)[

Cory Manento2022/07/071 min read

## You’re Not Stupid, but it Is the Economy

Despite the pervasive feeling that America is in and out of hospice, the 2022 midterm elections are just four excruciatingly long short months away. The airwaves will soon be ...

Start Reading 

](https://www.gradientmetrics.com/trendlines/youre-not-stupid-but-it-is-the-economy)

<https://www.gradientmetrics.com/trendlines/tag/maxdiff#>

```json
{
  "@context" : "https://schema.org",
  "@type" : "Organization",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "",
    "addressLocality" : "Brooklyn",
    "addressRegion" : "New York",
    "postalCode" : "NY 11249",
    "streetAddress" : "325 Kent Avenue"
  },
  "email" : "hello@power.com",
  "knowsLanguage" : "en",
  "logo" : {
    "@type" : "ImageObject",
    "url" : "https://www.gradientmetrics.com/hubfs/branding/default/gradient_default_black.png"
  },
  "name" : "Gradient Metrics",
  "telephone" : "+49 (0) 89 123 456",
  "url" : "https://www.gradientmetrics.com/trendlines/tag/maxdiff"
}
```