---
title: Information is the new oil. Get rich. | Trendlines by Gradient Metrics | Research & Development
description: Research & Development | Explore the Trendlines newsletter archive, full of data-driven stories and consumer insights, all served with a side of wit.
---

# Trendlines

- [Show all](https://www.gradientmetrics.com/trendlines)
- [Aging](https://www.gradientmetrics.com/trendlines/tag/aging)
- [Brands](https://www.gradientmetrics.com/trendlines/tag/brands)
- [Business](https://www.gradientmetrics.com/trendlines/tag/business)
- [conjoint](https://www.gradientmetrics.com/trendlines/tag/conjoint)
- [Consumers](https://www.gradientmetrics.com/trendlines/tag/consumers)
- [COVID](https://www.gradientmetrics.com/trendlines/tag/covid)
- [criminal justice](https://www.gradientmetrics.com/trendlines/tag/criminal-justice)
- [Culture](https://www.gradientmetrics.com/trendlines/tag/culture)
- [economy](https://www.gradientmetrics.com/trendlines/tag/economy)
- [Education](https://www.gradientmetrics.com/trendlines/tag/education)
- [Employment](https://www.gradientmetrics.com/trendlines/tag/employment)
- [Entertainment](https://www.gradientmetrics.com/trendlines/tag/entertainment)
- [environment](https://www.gradientmetrics.com/trendlines/tag/environment)
- [experiment](https://www.gradientmetrics.com/trendlines/tag/experiment)
- [Family](https://www.gradientmetrics.com/trendlines/tag/family)
- [food](https://www.gradientmetrics.com/trendlines/tag/food)
- [Gradient In The Wild](https://www.gradientmetrics.com/trendlines/tag/gradient-in-the-wild)
- [health & wellness](https://www.gradientmetrics.com/trendlines/tag/health-wellness)
- [Holiday](https://www.gradientmetrics.com/trendlines/tag/holiday)
- [Inside Gradient](https://www.gradientmetrics.com/trendlines/tag/inside-gradient)
- [Leisure](https://www.gradientmetrics.com/trendlines/tag/leisure)
- [lifestyle](https://www.gradientmetrics.com/trendlines/tag/lifestyle)
- [List Experiment](https://www.gradientmetrics.com/trendlines/tag/list-experiment)
- [MaxDiff](https://www.gradientmetrics.com/trendlines/tag/maxdiff)
- [message-testing](https://www.gradientmetrics.com/trendlines/tag/message-testing)
- [Movies](https://www.gradientmetrics.com/trendlines/tag/movies)
- [music](https://www.gradientmetrics.com/trendlines/tag/music)
- [Out There](https://www.gradientmetrics.com/trendlines/tag/out-there)
- [Personality](https://www.gradientmetrics.com/trendlines/tag/personality)
- [politics](https://www.gradientmetrics.com/trendlines/tag/politics)
- [Relationships](https://www.gradientmetrics.com/trendlines/tag/relationships)
- [Research & Development](https://www.gradientmetrics.com/trendlines/tag/research-development)
- [retrospective](https://www.gradientmetrics.com/trendlines/tag/retrospective)
- [Science](https://www.gradientmetrics.com/trendlines/tag/science)
- [Seasonal](https://www.gradientmetrics.com/trendlines/tag/seasonal)
- [segmentation](https://www.gradientmetrics.com/trendlines/tag/segmentation)
- [Society](https://www.gradientmetrics.com/trendlines/tag/society)
- [Sports](https://www.gradientmetrics.com/trendlines/tag/sports)
- [Tech](https://www.gradientmetrics.com/trendlines/tag/tech)
- [travel](https://www.gradientmetrics.com/trendlines/tag/travel)
- [TrendSegments](https://www.gradientmetrics.com/trendlines/tag/trendsegments)
- [World](https://www.gradientmetrics.com/trendlines/tag/world)

Show allAgingBrandsBusinessconjointConsumersCOVIDcriminal justiceCultureeconomyEducationEmploymentEntertainmentenvironmentexperimentFamilyfoodGradient In The Wildhealth & wellnessHolidayInside GradientLeisurelifestyleList ExperimentMaxDiffmessage-testingMoviesmusicOut TherePersonalitypoliticsRelationshipsResearch & DevelopmentretrospectiveScienceSeasonalsegmentationSocietySportsTechtravelTrendSegmentsWorld

[

Kyle Block2020/08/271 min read

## Pigeonholed Party Politics

Our R&D efforts into predictive modeling are well underway, so we wanted to share an exciting update on the latest development of Bullseye. Last month we showed off how well ...

Start Reading 

](https://www.gradientmetrics.com/trendlines/pigeonholed-party-politics)[

Kyle Block2020/07/021 min read

## A Sneak Peek on Bullseye

Asking for a friend ... is it convenient or pathetic when Netflix knows your preferences better than your spouse? Or when the only product recommended by Amazon is cat food?

Start Reading 

](https://www.gradientmetrics.com/trendlines/a-sneak-peek-on-bullseye)

<https://www.gradientmetrics.com/trendlines/tag/research-development#>

```json
{
  "@context" : "https://schema.org",
  "@type" : "Organization",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "",
    "addressLocality" : "Brooklyn",
    "addressRegion" : "New York",
    "postalCode" : "NY 11249",
    "streetAddress" : "325 Kent Avenue"
  },
  "email" : "hello@power.com",
  "knowsLanguage" : "en",
  "logo" : {
    "@type" : "ImageObject",
    "url" : "https://www.gradientmetrics.com/hubfs/branding/default/gradient_default_black.png"
  },
  "name" : "Gradient Metrics",
  "telephone" : "+49 (0) 89 123 456",
  "url" : "https://www.gradientmetrics.com/trendlines/tag/research-development"
}
```