---
title: Information is the new oil. Get rich. | Trendlines by Gradient Metrics | retrospective
description: retrospective | Explore the Trendlines newsletter archive, full of data-driven stories and consumer insights, all served with a side of wit.
---

# Trendlines

- [Show all](https://www.gradientmetrics.com/trendlines)
- [Aging](https://www.gradientmetrics.com/trendlines/tag/aging)
- [Brands](https://www.gradientmetrics.com/trendlines/tag/brands)
- [Business](https://www.gradientmetrics.com/trendlines/tag/business)
- [conjoint](https://www.gradientmetrics.com/trendlines/tag/conjoint)
- [Consumers](https://www.gradientmetrics.com/trendlines/tag/consumers)
- [COVID](https://www.gradientmetrics.com/trendlines/tag/covid)
- [criminal justice](https://www.gradientmetrics.com/trendlines/tag/criminal-justice)
- [Culture](https://www.gradientmetrics.com/trendlines/tag/culture)
- [economy](https://www.gradientmetrics.com/trendlines/tag/economy)
- [Education](https://www.gradientmetrics.com/trendlines/tag/education)
- [Employment](https://www.gradientmetrics.com/trendlines/tag/employment)
- [Entertainment](https://www.gradientmetrics.com/trendlines/tag/entertainment)
- [environment](https://www.gradientmetrics.com/trendlines/tag/environment)
- [experiment](https://www.gradientmetrics.com/trendlines/tag/experiment)
- [Family](https://www.gradientmetrics.com/trendlines/tag/family)
- [food](https://www.gradientmetrics.com/trendlines/tag/food)
- [Gradient In The Wild](https://www.gradientmetrics.com/trendlines/tag/gradient-in-the-wild)
- [health & wellness](https://www.gradientmetrics.com/trendlines/tag/health-wellness)
- [Holiday](https://www.gradientmetrics.com/trendlines/tag/holiday)
- [Inside Gradient](https://www.gradientmetrics.com/trendlines/tag/inside-gradient)
- [Leisure](https://www.gradientmetrics.com/trendlines/tag/leisure)
- [lifestyle](https://www.gradientmetrics.com/trendlines/tag/lifestyle)
- [List Experiment](https://www.gradientmetrics.com/trendlines/tag/list-experiment)
- [MaxDiff](https://www.gradientmetrics.com/trendlines/tag/maxdiff)
- [message-testing](https://www.gradientmetrics.com/trendlines/tag/message-testing)
- [Movies](https://www.gradientmetrics.com/trendlines/tag/movies)
- [music](https://www.gradientmetrics.com/trendlines/tag/music)
- [Out There](https://www.gradientmetrics.com/trendlines/tag/out-there)
- [Personality](https://www.gradientmetrics.com/trendlines/tag/personality)
- [politics](https://www.gradientmetrics.com/trendlines/tag/politics)
- [Relationships](https://www.gradientmetrics.com/trendlines/tag/relationships)
- [Research & Development](https://www.gradientmetrics.com/trendlines/tag/research-development)
- [retrospective](https://www.gradientmetrics.com/trendlines/tag/retrospective)
- [Science](https://www.gradientmetrics.com/trendlines/tag/science)
- [Seasonal](https://www.gradientmetrics.com/trendlines/tag/seasonal)
- [segmentation](https://www.gradientmetrics.com/trendlines/tag/segmentation)
- [Society](https://www.gradientmetrics.com/trendlines/tag/society)
- [Sports](https://www.gradientmetrics.com/trendlines/tag/sports)
- [Tech](https://www.gradientmetrics.com/trendlines/tag/tech)
- [travel](https://www.gradientmetrics.com/trendlines/tag/travel)
- [TrendSegments](https://www.gradientmetrics.com/trendlines/tag/trendsegments)
- [World](https://www.gradientmetrics.com/trendlines/tag/world)

Show allAgingBrandsBusinessconjointConsumersCOVIDcriminal justiceCultureeconomyEducationEmploymentEntertainmentenvironmentexperimentFamilyfoodGradient In The Wildhealth & wellnessHolidayInside GradientLeisurelifestyleList ExperimentMaxDiffmessage-testingMoviesmusicOut TherePersonalitypoliticsRelationshipsResearch & DevelopmentretrospectiveScienceSeasonalsegmentationSocietySportsTechtravelTrendSegmentsWorld

[

Jordan Boeder2023/01/11< 1 min read

## TrendSegments: Nostradamus Could Never

Remember in 2021 when we were all sure we’d gotten past the Bad Times? And we were rewarded with sheltering in place after having just left our shelters (#omicron), Taliban ...

Start Reading 

](https://www.gradientmetrics.com/trendlines/trendsegments-nostradamus-could-never)[

Sarah Binns2022/12/211 min read

## 2022: ICYMITE (In Case You Missed It: Trendlines Edition)

What happened in 2022? If you don’t remember (or you’re still screaming into the void), Trendlines can help. The year started with an online craze: Wordle. In February only 13% of ...

Start Reading 

](https://www.gradientmetrics.com/trendlines/2022-icymite-in-case-you-missed-it-trendlines-edition)[

Cory Manento2022/03/02< 1 min read

## TrendSegments: The Cold, Cruel Fate of New Year’s Resolutions

Ever set up a phone call with someone and secretly hope they don’t answer? That breeze you’re feeling is millions of millennials nodding in unison. For some New Year’s ...

Start Reading 

](https://www.gradientmetrics.com/trendlines/the-cold-cruel-fate-of-new-years-resolutions)[

Jordan Boeder2022/01/191 min read

## A Year in Song

🎶🎶🎶

Start Reading 

](https://www.gradientmetrics.com/trendlines/a-year-in-song)[

Jordan Boeder2022/01/12< 1 min read

## TrendSegments: Don't Run Back '21

Ah, 2021. What a … year. A … year, indeed. Shall we compare thee to a summer’s day, or a sinking ship? When asking Americans to describe their year, we got some “crazy,” ...

Start Reading 

](https://www.gradientmetrics.com/trendlines/trendsegments-dont-run-back-21)[

Kyle Block2021/01/141 min read

## 2020 Holiday Double Take

Since so many Americans were naughty at the end 2020 by gathering indoors with frozen turkeys and loved ones, Santa rightfully brought us a massive block of Christmas coal in the ...

Start Reading 

](https://www.gradientmetrics.com/trendlines/2020-holiday-double-take)[

Kyle Block2021/01/14< 1 min read

## The Terrible, Horrible, no Good, very Bad Year that was

Start Reading 

](https://www.gradientmetrics.com/trendlines/the-terrible-horrible-no-good-very-bad-year-that-was)[

Kyle Block2021/01/121 min read

## The Best of the Worst

With 2020 in the rearview mirror, we’re going all-in on the “WTF just happened?” narrative. Sure, COVID-19 made 2020 a challenging year, but it’s not all the pandemic’s fault; ...

Start Reading 

](https://www.gradientmetrics.com/trendlines/the-best-of-the-worst)[

Kyle Block2021/01/062 min read

## Trendlines Superlatives

Here we are at the 20th edition to round out 2020.

Start Reading 

](https://www.gradientmetrics.com/trendlines/trendlines-superlatives)

<https://www.gradientmetrics.com/trendlines/tag/retrospective#>

```json
{
  "@context" : "https://schema.org",
  "@type" : "Organization",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "",
    "addressLocality" : "Brooklyn",
    "addressRegion" : "New York",
    "postalCode" : "NY 11249",
    "streetAddress" : "325 Kent Avenue"
  },
  "email" : "hello@power.com",
  "knowsLanguage" : "en",
  "logo" : {
    "@type" : "ImageObject",
    "url" : "https://www.gradientmetrics.com/hubfs/branding/default/gradient_default_black.png"
  },
  "name" : "Gradient Metrics",
  "telephone" : "+49 (0) 89 123 456",
  "url" : "https://www.gradientmetrics.com/trendlines/tag/retrospective"
}
```