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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 3,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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  • Society (52)
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See all

TrendSegments: Nostradamus Could Never

  • 2023/01/11
  • by Jordan Boeder

Well, Americans' relentless optimism is on full display yet again, as they think 2023 will be better than 2022.

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2022: ICYMITE (In Case You Missed It: Trendlines Edition)

  • 2022/12/21
  • by Sarah Binns

What happened in 2022? If you don’t remember (or you’re still screaming into the void), Trendlines can help.

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TrendSegments: The Cold, Cruel Fate of New Year’s Resolutions

  • 2022/03/02
  • by Cory Manento

We followed up with reader's to ask who among them kept the New Year's Resolutions they declared in January... the results will probably not shock you.

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A Year in Song

  • 2022/01/19
  • by Jordan Boeder

Americans view the death toll surpassing 800,000 as the most impactful event of 2021.

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TrendSegments: Don't Run Back '21

  • 2022/01/12
  • by Jordan Boeder

59% of Americans believe that their personal lives will be better in 2022, and 45% have the same outlook for society in general.

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2020 Holiday Double Take

  • 2021/01/14
  • by Kyle Block

Then we have the armed insurrection of the US Capitol. Ready for a little blame game? While 72% of Democrats believe Donald Trump is to blame, only 24% of ...

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The Terrible, Horrible, no Good, very Bad Year that was

  • 2021/01/14
  • by Kyle Block

As we crawl out of the dark cave that was 2020, many of us are looking forward to a brighter 2021: 76% of Americans are optimistic that 2021 will be at ...

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The Best of the Worst

  • 2021/01/12
  • by Kyle Block

We used a MaxDiff experiment to stack rank the impact of some of the most negative events of 2020.

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Trendlines Superlatives

  • 2021/01/06
  • by Kyle Block

Although there may not be much to look back on this year outside of work, we wanted to bring back some of our favorite stories for a little preemptive ...

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