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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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A Summer State of Mind

  • 2023/06/21
  • by Cory Manento

A majority of Americans rely on changing temperatures, as opposed to a specific date, to tell them when it's summertime.

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I Know What You (Did) Want To Do (Last) This Summer

  • 2023/06/07
  • by Cory Manento

Americans are most looking forward to cookouts, general relaxing outdoors, and going to the beach this summer. MaxDiff experiment.

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Falling for Fall

  • 2022/10/05
  • by Jordan Boeder

44% of Americans agree fall is the best season. The rest are wrong. Northeasterners are least likely (38%) to choose fall as their favorite season.

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