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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

TrendSegments: Dinosaurs Finally Agree: Asteroids Exist

  • 2022/03/16
  • by Sarah Binns

Seventy percent of Millennial Republicans agree that climate change is primarily caused by human activity.

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TrendSegments: The Cold, Cruel Fate of New Year’s Resolutions

  • 2022/03/02
  • by Cory Manento

We followed up with reader's to ask who among them kept the New Year's Resolutions they declared in January... the results will probably not shock you.

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What's the Wordle?

  • 2022/02/02
  • by Cory Manento

Wordle is only at all familiar to 38% of the population and played by an insufferable 13%. But it was also purchased by The New York Times for $1M+!

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TrendSegments: Book Club, Hold the "Club"

  • 2022/01/19
  • by Cory Manento

We classified introversion vs. extroversion using a personality dimension scale and 1/3 of very introverted people did not read any books in the last year.

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TrendSegments: Don't Run Back '21

  • 2022/01/12
  • by Jordan Boeder

59% of Americans believe that their personal lives will be better in 2022, and 45% have the same outlook for society in general.

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TrendSegments: Chill-Seeking

  • 2021/12/22
  • by Jordan Boeder

Americans may be less thrill-seeking than they are thrill-take-it-if-the-opportunity arises. 64% have ridden roller coasters but just 3% have hang-glided.

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TrendSegments: Americans Say Yippie-Kay-Nay

  • 2021/12/08
  • by Jordan Boeder

Die Hard is definitely not a Christmas movie with only 31% of Americans tolerating such a belief.

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TrendSegments: How Much Quid to Play Some Squid...Games

  • 2021/11/18
  • by Jordan Boeder

Surprisingly, those with a household income of over $100,000 were more likely to want to risk their lives in a game of double dutch.

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TrendSegments: The Rise of the Reboots

  • 2021/11/03
  • by Jordan Boeder

Americans love sequels, prequels, and reboots! Well, not all sequels and reboots.

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