Where Market Research Meets
Data Science.

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Gradient is a team of data scientists, programmers, and researchers driven by statistics and grounded in stories.

We're your insights partner

We help our clients succeed by bringing together traditional market research and data science to build models that serve them.

Data doesn’t have to be scary

We build models and structure analyses to address your unique needs. At every step along the way, we organize data in smart, simple ways so you can take action.

Hypothesize & Plan

We partner with you from the very beginning to identify what needs to be done and plan our way forward.

Data & Modeling

Next, we collect data and build statistical models to provide the necessary intelligence for success.

Synthesize & Take Action

Last, we summarize the findings and build out recommendations for testing and learning.

What people are saying

Ali Noorani, President & Chief Executive Officer at National Immigration Forum

"Joining a project in progress can be a challenge, but we learned quickly that we could trust and rely on the Gradient team. That’s a testament to their patience and professionalism."

Parisa Rouhani, Co-Founder & Sr. Vice President at Populace

"Gradient is a great firm to work with. We collaborate with them for all of our analytic work, and even use them to re-run analyses that other firms have done for us because they have earned our complete trust. We think of the Gradient team as an extension of our own — they are knowledgeable, thoughtful, flexible, honest, and an overall pleasure to work with."

Michael Kaminsky, Data Science Director at Harry's

"The team at Gradient is top notch. They partnered closely with us to understand the intricacies and unique dimensions of our data science problem and they were able to generate some truly fascinating insights from our data."

Nate Lubin, Former Director of the Office of Digital Strategy, Obama Administration

"Gradient lives at the bleeding edge of market research, data science, and technology. They are not afraid to push the envelope of data collection and analysis methods. It’s a thrill to see the Gradient team roll up their sleeves to craft a sharp analysis for a rapidly approaching press deadline. If you need a no nonsense research partner, Gradient is exactly that. "