Where Market Research Meets
Data Science.

Gradient is a team of data scientists, programmers, and researchers driven by statistics and grounded in stories.
We're your insights partner
We help our clients succeed by bringing together traditional market research and data science to build models that serve them.

Data doesn’t have to be scary
We build models and structure analyses to address your unique needs. At every step along the way, we organize data in smart, simple ways so you can take action.

Hypothesize & Plan
We partner with you from the very beginning to identify what needs to be done and plan our way forward.

Data & Modeling
Next, we collect data and build statistical models to provide the necessary intelligence for success.

Synthesize & Take Action
Last, we summarize the findings and build out recommendations for testing and learning.
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