Data Scientists.
Analysts.
Researchers.
Storytellers.
We demystify data to help organizations make better decisions.
Gradient by the numbers:
200+
Customers
Served
700+
Reports
Delivered
950K+
Lines of Code
Written
600+
Surveys
Fielded
7+
Years
Running
The people behind the numbers
Tom Vladeck
Managing Director // New York, New York
Tom was inspired to start Gradient by the cutting-edge market research performed by his advisors at Wharton, where he received his MBA in marketing and statistics. Prior to Wharton, Tom received a master’s degree from the London School of Economics and studied math at Pomona College. In a prior life, Tom produced quantitative models for global climate policy reports.
Kyle Block
Head of Research // Philadelphia, Pennsylvania
Kyle is a global market researcher who studies behavior using a wide range of methodologies. He has designed hundreds of population and consumer studies in more than three dozen international markets, and his work has influenced global ad campaigns in emerging markets. An aficionado of maps and spatial data, Kyle holds a master’s in Spatial Analytics from the University of Pennsylvania and studied International Relations and Spanish at Claremont McKenna College.
Stefan Musch
Head of Product // ‘s-Hertogenbosch, Netherlands
Stefan holds a master’s degree in Marketing and Management from Tilburg University. After Tilburg, Stefan went into industry where he applied state-of-the-art marketing science methods to business challenges. Stefan partners with client teams to translate advanced analysis to easy-to-implement recommendations, guiding managers along the way.
Brendon Ellis
Director of Research // Chicago, Illinois
Brendon earned his master’s degree in Positive Organizational Psychology & Evaluation from Claremont Graduate University and is currently pursuing his PhD in Positive Organizational Psychology. He applies his background in survey research methods on a daily basis to help clients develop instruments that measure anything from attitudes and preferences to intentions and behavior.
Cory Manento
Senior Research Manager // West Hartford, Connecticut
Cory holds a master’s degree and PhD in Political Science from Brown University, specializing in experimental survey research on voter attitudes, behavior, and electoral preferences. Coming from a background in which success is achieved through rigorous causal inference and sharp research design, Cory thrives on translating client needs into testable questions that yield actionable results.
Iaroslav Domin
Senior Data Scientist // Kharkiv, Ukraine
Iaroslav earned his master's degree in Applied Mathematics from V. N. Karazin Kharkiv National University. He started his career as a statistical programmer working in the field of clinical trials. Iaroslav is a passionate R programmer who loves working with data and helping other programmers by being a top contributor on StackOverflow.
Sarah Binns
Marketing Associate // Portland, Oregon
Sarah is a marketing professional with over a decade of experience in diverse industries. She is a passionate, creative storyteller who bridges the gap between statistical data and everyday understanding of that data. Sarah has an English degree from Mount Holyoke College.
Jordan Boeder
Research Manager // Fort Collins, Colorado
Jordan received his master’s degree and Ph.D. in Developmental Psychology from Claremont Graduate University. After receiving his Ph.D., he worked as a Post-Doctoral researcher at the University of Zurich where he honed his skills in Bayesian data analysis. Jordan uses his years of teaching experience to help distill complex research findings into simple insights.
Emmanuel Ugochukwu
Data Scientist // Lagos, Nigeria
Emmanuel holds a bachelor's degree in Electrical Electronics Engineering from the Federal University of Technology, Owerri, Nigeria. He is a data scientist who enjoys connecting the dots, be it ideas from different disciplines or applications from different industries. He is an R lover who enjoys analyzing data and creating stunning visualizations.
Amy Dennis
Operations Manager // Amsterdam, Netherlands
Amy has nearly a decade of experience in operations and project management. She is driven to keep systems running smoothly and predictably to empower team members to focus successfully on essential tasks. She holds a degree in New Media Communications from Oregon State University.
Mislav Zorko
Data Scientist // Zagreb, Croatia
Mislav is a passionate data scientist with over seven years of experience in predictive intelligence and advanced analytics. He received his master's degree in Mathematical Statistics from the Faculty of Science of the University of Zagreb, Croatia and is currently enrolled in the Postgraduate Specialist Study of Actuarial Mathematics. He loves coding in R and contributing to open source projects.
Ashley Sorensen
Junior Research Manager // Wayzata, Minnesota
Ashley received her Ph.D. from the University of Minnesota where she studied American Politics and Political Methodology with a minor in Political Psychology. Her teaching experience and research expertise on survey measurement, dimensional analysis, and causal inference helps clients gain reliable insights into various groups’ political and social attitudes.
Brian Goolsby
Senior Research Manager // Stuart, Florida
Brian is a consumer insights specialist with 15+ years of experience in understanding the intricate factors that influence consumer perceptions and uncovering the "why" behind consumer choices. Brian has led hundreds of custom research projects across diverse industries, tackling a wide range of business challenges using a variety of research methods. He earned his Ph.D in Cognitive Psychology at Northwestern University and further honed his expertise through his post-doctoral research in the Experimental Consumer Psychology Lab at Bangor University, UK.
What’s in a name?
gradient noun
gra-di-ent | \ˈgrā-dē-ənt\
abbreviation: grad. Symbol: ∇
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the rate of change with respect to distance of a variable quantity, as temperature or pressure, in the direction of maximum change.
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a curve representing such a rate of change.
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a differential operator that, operating upon a function of several variables, results in a vector the coordinates of which are the partial derivatives of the function.
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