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Intuition Alone Is Never Enough

Which of my brand attributes drive sales? What product features do my customers demand? When organizations approach us with these questions, we use a suite of research methodologies to surface the answers. Read more below about the methodologies Gradient uses and how quantitative research can provide clarity for your business needs.

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  • Brands (4)
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See all

Unlocking Brand Value: How to Identify the Metrics that Make Your Brand Stand Out

  • 2023/11/03
  • by Jordan Boeder

Delve into essential categories of brand metrics and KPIs. We cover external analytics collected via survey methodologies, rather than consumer metrics. ...

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Best Tips for Sound MaxDiff Design

  • 2023/10/19
  • by Jordan Boeder

To properly use a MaxDiff analysis, it's critical to define clear objectives, select impactful attributes, optimize display, and craft simple ...

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Simplify Cloud Storage in R with cloudfs: A Game-Changer for Data Analysis Projects

  • 2023/10/09
  • by Stefan Musch

Developed by Gradient, the cloudfs R package offers a unified interface for handling cloud storage with ease, supporting both Google Drive and Amazon S3.

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Why a Mindset Segmentation Outperforms a Demographic Segmentation

  • 2023/09/27
  • by Cory Manento

When it comes to customer segmentation, mindset-based segmentation delves deep into consumer behavior, focusing on attitudes, values, and motivations. 

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Maximizing Growth: Harnessing Customer Lifetime Value for Your Business

  • 2023/09/26
  • by Stefan Musch

Got CLV? Customer lifetime value (CLV) quantifies the total revenue you can expect from a customer throughout their entire relationship with your business.

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Understanding Market Sizing Analysis and Key Concepts

  • 2023/09/21
  • by Jordan Boeder

Explore critical metrics to evaluate market size: Total addressable market (TAM), serviceable addressable market (SAM), serviceable obtainable market ...

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How to Boost Your Brand's Best Attributes to Drive Sales

  • 2023/08/21
  • by Jordan Boeder

Brands can navigate the marketing landscape and generate sales growth with strategic messaging informed by brand metrics and sales driver analysis.

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Using Brand Metrics for Sales Growth

  • 2023/07/28
  • by Jordan Boeder

This post introduces different brand metrics that offer actionable insights to generate sales growth: sales funnel, sales driver, and brand sentiment.

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How to Use Conjoint Analysis for Product Design

  • 2023/07/19
  • by Brendon Ellis

Conjoint analysis can be used by marketers to optimize product design based on consumer preferences. How do you create a conjoint analysis? Here's a how ...

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How to Use Customer Segmentation for Sales Growth

  • 2023/07/13
  • by Cory Manento

How can a customer segmentation help marketing strategy or drive sales growth? This is an overview of mindset segmentation for marketing purposes.

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