- Brands (4)
- Consumers (4)
- Brand Metrics (3)
- customer segmentation (3)
- Attitudinal segmentation (2)
- Consumer Preferences (2)
- MaxDiff Analysis (2)
- Brand Perception (1)
- CLV (1)
- Conjoint Analysis (1)
- Discrete Choice Experiment (1)
- Market Sizing (1)
- Marketing Strategy (1)
- MaxDiff Example (1)
- MaxDiff Survey (1)
- Open Source (1)
- Product Attributes (1)
- Product Design (1)
- Purchase Rate (1)
- SAM Analysis (1)
- SOM Analysis (1)
- Sale Driver Analysis (1)
- Sales Funnel (1)
- TAM Analysis (1)
- aws.s3 (1)
- cloudfs (1)
- customer lifetime value (1)
- googlesheets4 (1)
- targeting (1)
Unlocking Brand Value: How to Identify the Metrics that Make Your Brand Stand Out
- 2023/11/03
- by Jordan Boeder
Delve into essential categories of brand metrics and KPIs. We cover external analytics collected via survey methodologies, rather than consumer metrics. ...
Read moreBest Tips for Sound MaxDiff Design
- 2023/10/19
- by Jordan Boeder
To properly use a MaxDiff analysis, it's critical to define clear objectives, select impactful attributes, optimize display, and craft simple ...
Read moreSimplify Cloud Storage in R with cloudfs: A Game-Changer for Data Analysis Projects
- 2023/10/09
- by Stefan Musch
Developed by Gradient, the cloudfs R package offers a unified interface for handling cloud storage with ease, supporting both Google Drive and Amazon S3.
Read moreWhy a Mindset Segmentation Outperforms a Demographic Segmentation
- 2023/09/27
- by Cory Manento
When it comes to customer segmentation, mindset-based segmentation delves deep into consumer behavior, focusing on attitudes, values, and motivations.
Read moreMaximizing Growth: Harnessing Customer Lifetime Value for Your Business
- 2023/09/26
- by Stefan Musch
Got CLV? Customer lifetime value (CLV) quantifies the total revenue you can expect from a customer throughout their entire relationship with your business.
Read moreUnderstanding Market Sizing Analysis and Key Concepts
- 2023/09/21
- by Jordan Boeder
Explore critical metrics to evaluate market size: Total addressable market (TAM), serviceable addressable market (SAM), serviceable obtainable market ...
Read moreHow to Boost Your Brand's Best Attributes to Drive Sales
- 2023/08/21
- by Jordan Boeder
Brands can navigate the marketing landscape and generate sales growth with strategic messaging informed by brand metrics and sales driver analysis.
Read moreUsing Brand Metrics for Sales Growth
- 2023/07/28
- by Jordan Boeder
This post introduces different brand metrics that offer actionable insights to generate sales growth: sales funnel, sales driver, and brand sentiment.
Read moreHow to Use Conjoint Analysis for Product Design
- 2023/07/19
- by Brendon Ellis
Conjoint analysis can be used by marketers to optimize product design based on consumer preferences. How do you create a conjoint analysis? Here's a how ...
Read moreHow to Use Customer Segmentation for Sales Growth
- 2023/07/13
- by Cory Manento
How can a customer segmentation help marketing strategy or drive sales growth? This is an overview of mindset segmentation for marketing purposes.
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