Cookie Policy

Last updated: April 1, 2021


Gradient Metrics, LLC (“Company”, “we” or “us”) and our partners use Cookies or similar technologies to gather and analyze information about you and how you use our Services.  We put together this Cookie Policy to provide you with more information about these Cookies and technologies.  Any terms we use in this Cookie Policy without defining them have the definitions given to them in the Terms of Use and Privacy Policy.

About Cookies

The Services use Cookies and similar technologies such as pixel tags, web beacons, clear GIFs, and JavaScript to enable our servers to recognize your web browser and tell us how and when you visit and use our Site and Services, to analyze trends, learn about our user base and operate and improve our Services. Cookies are small files – usually consisting of letters and numbers – placed on your computer, tablet, phone, or similar device, when you use that device to visit a Site. We will refer to Cookies and similar technologies simply as “Cookies” for the remainder of this Cookie Policy. We sometimes combine information collected through Cookies that is not Personal Data with Personal Data that we have about you, for example, to tell us who you are or whether you have an account with us.  We may also supplement the information we collect from you with information received from third parties.  For more information about the kinds of Cookies we use and the purposes for which we use Cookies, please consult the chart below.


Types of cookies we use

The table below explains what Cookies are used on the Websites.


Types of cookie

Who serves these Cookies

How to refuse

Essential website Cookies: These Cookies are strictly necessary to provide you with services available through our Websites and to use some of its features, such as access to secure areas.

The Company 

Because these Cookies are strictly necessary to deliver the Websites to you, you cannot refuse them. 


You can block or delete them by changing your browser settings however, as described below.

Performance and functionality Cookies: These Cookies are used to enhance the performance and functionality of our Websites but are non-essential to their use. However, without these Cookies, certain functionality may become unavailable.


To refuse these Cookies, use the Consent Management Tool or follow the instructions below under the heading “How can I control Cookies?”

Social networking Cookies: These Cookies are used to enable you to share pages and content that you find interesting on our Websites through third party social networking and other websites. These Cookies may also be used for advertising purposes too.

Facebook (, LinkedIn (

To refuse these Cookies, use the Consent Management Tool or follow the instructions below under the heading “How can I control Cookies?” 


Alternatively, please click on the relevant opt-out link below:



Cookie Settings

You have the right to decide whether to accept or reject Cookies. You can exercise your cookie preferences by using the Company’s Consent Management Tool or by clicking on the appropriate opt-out links provided in the cookie table above.


You can also set or amend your web browser controls to accept or refuse Cookies. If you choose to reject Cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse Cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

To find out more information about Cookies, including information about how to manage and delete Cookies, please visit