How valuable is research to your company?
Around the world, uncertainty has increased. The traditional approach of prioritizing projects and allocating budget may no longer be sufficient. Does increasing uncertainty make research more or less valuable? To help answer that question, Gradient partnered with Qualtrics to detail a framework for placing a dollar value on doing research.
The real world, however, is far more complex than the example highlighted in that short post. There is often more than one unknown variable. The variables and set of possible outcomes are often continuous as opposed to binary. And research doesn’t always provide 100% certainty for the variable (nor does it have to only reduce uncertainty for a single variable).
Therefore, Gradient developed a slightly more detailed guide with additional resources to help you develop the tools to apply this framework for research valuation to your specific challenges.