Gradient leaders*

1. Are honest and integral to a fault:
If we say something will be done, then it will be done. We conform our words to reality (honesty) and reality to our words (integrity).
2. Do more with less:
We are frugal and look for ways to avoid spending time and money when it is not needed.
3. Think win-win:
Success is not zero-sum. Our clients, partners, and vendors’ success is our success. We build credible, reliable, and honest relationships with every client, partner, and ally.
4. Prove themselves wrong:
We seek diverse perspectives, look for alternative hypotheses, investigate the details, and stress-test our analyses to ensure that we are right. We never assume we are right.
5. Are obsessed with constant improvement:
Individually, we are always looking to learn new techniques and develop valuable skill sets. We proactively seek feedback to improve our collective performance.
6. Collaborate and communicate extremely well:
We value team contribution over individual contribution. We are excellent team players that go the extra mile to make it easy to work with others.
7. Deliver results, not work:
We don’t value work, we value results. We are always moving toward delivering value to our clients.
8. Take care of each other:
We care for each other’s well-being and celebrate alternative perspectives.
9. Self-Manage:
We take ownership of our work by prioritizing and organizing effectively with our colleagues while acting on behalf of the entire company.
10. Investigate deeply:
We are never satisfied with the first layer of understanding or fixing symptoms instead of underlying causes. We fix problems so they stay fixed.
11. Are ambitious risk-takers:
We push the definition of normal by moving fast and pursuing new, unconventional solutions.
12. Take ownership of dependencies they rely on to be successful:
This means we take proactive measures to ensure the performance of someone we depend on doesn't prevent us from getting the job done to Gradient standards.

*We're all leaders at Gradient

What a Gradient partnership looks like

Who we’ve partnered with

Nike
Godiva
Populace
Harry's
Framebridge
Bacardi Limited
Oscar
Estee Lauder