Our Principles
At Gradient, we believe in a shared set of guiding principles that apply to everyone on our team—no matter their role or title. These beliefs define our culture, inform our decisions, and set the standard for how we collaborate and innovate. When you work with (or for) Gradient, you’ll see these principles come to life in everything we do.
1
We are honest and integral to a fault:
If we say something will be done, then it will be done. We conform our words to reality (honesty) and reality to our words (integrity).
2
We do more with less
We are frugal and look for ways to avoid spending time and money when it is not needed.
3
We think win-win
Success is not zero-sum. Our clients, partners, and vendors’ success is our success. We build credible, reliable, and honest relationships with every client, partner, and ally.
4
We prove ourselves wrong
We seek diverse perspectives, look for alternative hypotheses, investigate the details, and stress-test our analyses to ensure that we are right. We never assume we are right.
5
We are obsessed with constant improvement
Individually, we are always looking to learn new techniques and develop valuable skill sets. We proactively seek feedback to improve our collective performance.
6
We collaborate and communicate extremely well
We value team contribution over individual contribution. We are excellent team players that go the extra mile to make it easy to work with others.
7
We deliver results, not work
We don’t value work; we value results. We are always moving toward delivering value to our partners.
8
We take care of each other
We care for each other’s well-being and celebrate alternative perspectives.
9
We self-manage
We take ownership of our work by prioritizing and organizing effectively with our colleagues while acting on behalf of the entire company.
10
We investigate deeply
We are never satisfied with the first layer of understanding or fixing symptoms instead of underlying causes. We fix problems so they stay fixed.
11
We are ambitious risk-takers
We push the definition of normal by moving fast and pursuing new, unconventional solutions.
12
We take ownership of dependencies they rely on to be successful
This means we take proactive measures to ensure the performance of someone we depend on doesn't prevent us from getting the job done to Gradient standards.