Our Principles

Gradient leaders*

1. Are honest and integral to a fault:

If we say something will be done, then it will be done. We conform our words to reality (honesty) and reality to our words (integrity).

2. Do more with less:

We are frugal and look for ways to avoid spending time and money when it is not needed.

3. Think win-win:

Success is not zero-sum. Our clients, partners, and vendors’ success is our success. We build credible, reliable, and honest relationships with every client, partner, and ally.

4. Prove themselves wrong:

We seek diverse perspectives, look for alternative hypotheses, investigate the details, and stress-test our analyses to ensure that we are right. We never assume we are right.

5. Are obsessed with constant improvement:

Individually, we are always looking to learn new techniques and develop valuable skill sets. We proactively seek feedback to improve our collective performance.

6. Collaborate and communicate extremely well:

We value team contribution over individual contribution. We are excellent team players that go the extra mile to make it easy to work with others.


7. Deliver results, not work:

We don’t value work, we value results. We are always moving toward delivering value to our clients.

8. Take care of each other:

We care for each other’s well-being and celebrate alternative perspectives.

9. Self-Manage:

We take ownership of our work by prioritizing and organizing effectively with our colleagues while acting on behalf of the entire company.

10. Investigate deeply:

We are never satisfied with the first layer of understanding or fixing symptoms instead of underlying causes. We fix problems so they stay fixed.

11. Are ambitious risk-takers:

We push the definition of normal by moving fast and pursuing new, unconventional solutions.

12. Take ownership of dependencies they rely on to be successful:

This means we take proactive measures to ensure the performance of someone we depend on doesn't prevent us from getting the job done to Gradient standards.



*We're all leaders at Gradient