Populace Insights: American Priorities For Higher Education

A national private opinion quantitative survey that surfaces the decisionmaking factors that matter most for Americans in choosing a higher education experience. It was conducted by the think tank Populace and powered by Gradient Metrics.

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The Success Index

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The Success Index

The choice-based conjoint (CBC) approach used in this study was developed for Populace by Gradient Metrics.

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Americans believe universities are heading in the "wrong direction"

Americans are looking for a post-coronavirus overhaul at colleges and universities that would include reduced costs and better job placement for graduates, according to a report from think tank Populace.

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New poll finds Fox News viewers think the coronavirus threat is exaggerated

A new national poll from Survey 160 and Gradient Metrics sheds some disturbing light on this question — showing that Fox viewers are much less likely to take the pandemic seriously even as compared to other Republicans.

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Red vs. Blue on Coronavirus Concern: The Gap Is Still Big but Closing

national poll conducted by Survey 160 and Gradient Metrics, which oversampled Washington State residents, found that Republicans there were much less likely than Republicans nationally to say the crisis had been exaggerated by the media.

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Even the coronavirus crisis can’t bridge America’s partisan divide

In Washington state, one of the worst-hit states, a poll taken by Survey 160 and Gradient Metrics found 49% of Republicans and 12% of Democrats said the crisis was generally exaggerated.

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The Vulnerability of Biden (and Bernie)

For these reasons, two research firms — Gradient Metrics and Survey 160 — recently asked Democratic donors from the 2016 campaign, many of whom are giving money again in this cycle, what they thought of the 2020 candidates. The results, which haven’t been publicly released until now, are fascinating.

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