Randomized Control Trial: Immigration Reform Message Testing
The goals of Project Rhapsody were two-fold; (1) prototype and validate a method for cost-effective field testing of targeted message campaigns and (2) understanding message frames that are most effective for persuading the moderate conservative segment on issues related to comprehensive immigration reform.
Populace Insights: American Priorities For Higher Education
A national private opinion quantitative survey that surfaces the decisionmaking factors that matter most for Americans in choosing a higher education experience. It was conducted by the think tank Populace and powered by Gradient Metrics.
Every two weeks, starting in February 2020, we send out a snapshot of custom insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 1,000 readers.
Americans believe universities are heading in the "wrong direction"
Americans are looking for a post-coronavirus overhaul at colleges and universities that would include reduced costs and better job placement for graduates, according to a report from think tank Populace.
New poll finds Fox News viewers think the coronavirus threat is exaggerated
A new national poll from Survey 160 and Gradient Metrics sheds some disturbing light on this question — showing that Fox viewers are much less likely to take the pandemic seriously even as compared to other Republicans.
Red vs. Blue on Coronavirus Concern: The Gap Is Still Big but Closing
A national poll conducted by Survey 160 and Gradient Metrics, which oversampled Washington State residents, found that Republicans there were much less likely than Republicans nationally to say the crisis had been exaggerated by the media.
Even the coronavirus crisis can’t bridge America’s partisan divide
In Washington state, one of the worst-hit states, a poll taken by Survey 160 and Gradient Metrics found 49% of Republicans and 12% of Democrats said the crisis was generally exaggerated.
For these reasons, two research firms — Gradient Metrics and Survey 160 — recently asked Democratic donors from the 2016 campaign, many of whom are giving money again in this cycle, what they thought of the 2020 candidates. The results, which haven’t been publicly released until now, are fascinating.
