With Qualtrics Value Advisory: How to Optimize Your Research to Navigate Business Uncertainty
Many businesses choose to deal with uncertainty through inaction and cost cutting, when there's actually never been a better time to invest in research. Gradient's founder Tom Vladeck partnered with Qualtrics to explain why, when uncertainty is high, organizations should take advantage of the greater payoff of market research efforts.
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Brand Metrics
How close are your brand metrics to your business's transactional heartbeat?
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Brand Tracker
Do you actually know the health of your brand? Track what customers really think about your — and your competitor's — brand
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Customer Lifetime Value
Learn who your most valuable customers actually are and how much they're worth your business over the long run.
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Discrete Choice Experiments
Find out the true drivers behind the choices your customers make with trade-off experiments.
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Return On Ad Spend
Find out how channels are most efficient for driving your most valuable growth metrics.
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Segmentation
Target the right customer, in the right place, with the right offer.
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