With Qualtrics Value Advisory: How to Optimize Your Research to Navigate Business Uncertainty
Many businesses choose to deal with uncertainty through inaction and cost cutting, when there's actually never been a better time to invest in research. Gradient's founder Tom Vladeck partnered with Qualtrics to explain why, when uncertainty is high, organizations should take advantage of the greater payoff of market research efforts.
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Trendlines
Stay current with Trendlines; our bi-weekly email pulse on consumer trends, audience deep-dives, political perceptions, and non-trivial trivia. 📈
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2021 Pandemic Struggle
As part of our research on how the pandemic has affected Americans, we dug into their struggles. It’s been a hard year for many, but some have had a much harder time than others. Information like this can help inspire your next marketing campaign or inform the tone of an upcoming product launch.
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Blog: Applied Inference & Methodologies
In-depth methodology blog, authored by Thomas Vladeck, founder of Gradient Metrics.
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2021 Economic Snapshot
A snapshot of Economic Activity in Spring 2021. Get an idea of what to expect with regard to consumer spending and openness to return to normalcy and what that means financially.
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List Experiments
A list experiment (also called the item-count technique) is a method for indirectly measuring private opinion for issues where individuals might otherwise be likely to publicly withhold their true opinion.
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Randomized Control Trial: Immigration Reform Message Testing
The goals of Project Rhapsody were two-fold; (1) prototype and validate a method for cost-effective field testing of targeted message campaigns and (2) understanding message frames that are most effective for persuading the moderate conservative segment on issues related to comprehensive immigration reform.View Details
Gradient's Survey Design Process
We’ve developed a streamlined quantitative and qualitative data collection process that takes as input the decision to be made and outputs quantitative or qualitative data points to guide your decision.
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Populace Insights: American Priorities For Higher Education
A national private opinion quantitative survey that surfaces the decisionmaking factors that matter most for Americans in choosing a higher education experience. It was conducted by the think tank Populace and powered by Gradient Metrics.
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Conjoint Experiments
Choice-based conjoint analysis is a technique for quantifying how the attributes of products and services affect their preference. It is typically used to help decision makers identify the optimal design of products and pricing.
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Survey-based Experiments
We've seen it all too often — you run a survey, get an "interesting" dataset, spend weeks poring over crosstabs, get lost in the deluge, and exit the engagement as confused as ever. With Gradient's experimental design services, we design a research study that will deliver definitive answers about what you should do next.
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