We start every engagement getting clear on the decision you need to make. Drawing upon a suite of market research and data science approaches, we will develop a custom approach to help make your decision.

    Market Research

  • Audience Segmentation
  • Message Testing
  • Opinion Polling
  • Pricing & Bundling
  • Brand Positioning
  • Brand Tracking

    Data Science

  • Media Mix Models
  • Forecasting
  • Choice Models
  • CLV Models
  • Targeting Models
  • Sentiment Analysis


We are obsessed with constant improvement and are always testing new methods that offer the greatest power to make your decision.

    Market Research

  • Conjoint & MaxDiff
  • Market Simulators
  • Factor Analysis
  • Field Experiments
  • Multivariate Testing
  • Structural Equation Models

    Data Science

  • Clustering Models
  • Predictive Models
  • Regression Models
  • Causal Inference
  • Latent Class Models
  • Natural Language Processing

We partner with a broad spectrum of clients — from startups and Fortune 100 brands to consulting firms and political campaigns — to make major decisions with confidence.

How to work with us

We operate on rapid sprint cycles, meaning that we can get you the answers you need in days or weeks, not months or years.

research a la carte

Per Project

You need intelligence and you need it now. We get it. Just brief us on your research needs, no matter the scope or subject, and we'll get a proposal ready within 24 hours.

Dedicated research manager & data scientist

Custom solutions with statistical methods to fit your exact needs

Access to cutting-edge academic and industry researchers

research partner


The biggest companies have dedicated research staff to produce research reports on demand. We’re making the resources of the biggest companies available to organizations of all sizes.

Dedicated online portal to track real-time progress

On-demand access to cutting-edge academic and industry researchers

Responsive to your needs: get in touch whenever you need help

What a Gradient partnership looks like

Who we’ve partnered with

Bacardi Limited
Estee Lauder