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Kyle Block2021/01/141 min read

2020 Holiday Double Take

Since so many Americans were naughty at the end 2020 by gathering indoors with frozen turkeys and loved ones, Santa rightfully brought us a massive block of Christmas coal in the form of record-setting COVID-19 cases.

 

The repercussions of Thanksgiving gatherings were clear to the 59% of Americans who thought the 2020 winter holiday season was very different from previous years. In advance of Thanksgiving this year, only 36% thought TurkeyDay would be very different. We call that adjusting expectations.

 

Compared to Thanksgiving, where 32% of Americans traveled, the 2020 winter holiday season saw a 10% decrease in holiday movement. Packing up the Subaru (72% traveled by car) was much more popular than packing into a Boeing (14% traveled by plane). Winter holiday travelers were not cavalier, however: 64% were concerned about contracting COVID during their travels and 50% got tested as part of their travel schlep.

 

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Of the 31% of Americans who invited visitors into their home for presents and eggnog, 63% set the expectation that a negative COVID-19 test was required for entry.

Despite attempts to celebrate the holidays safely, the grim reality is that 18% of Americans report that someone they came into contact with over the 2020 holiday season contracted COVID-19. Among travelers, it’s 44%.

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Kyle Block
Kyle is a global market researcher who studies behavior using a wide range of methodologies. He has designed hundreds of population and consumer studies in more than three dozen international markets, and his work has influenced global ad campaigns in emerging markets. An aficionado of maps and spatial data, Kyle holds a master’s in Spatial Analytics from the University of Pennsylvania and studied International Relations and Spanish at Claremont McKenna College.

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