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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

Kind of a Big Dill

  • 2023/07/26
  • by Cory Manento

Over two-thirds of Americans have heard of pickleball, but only 18% have played it. What gives?

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Concealed (Fear of) Carry

  • 2023/07/26
  • by Cory Manento

Republicans and independents are much more likely to privately admit that gun violence makes them feel unsafe than they are to admit it publicly.

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Wherefore Art Thou… Rome?

  • 2023/07/26
  • by Jordan Boeder

34% of Americans haven't traveled outside the U.S; 41% have visited 1-3 countries. Those well-traveled are more likely to think more highly of the US.

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America's Next Top Icon

  • 2023/07/12
  • by Cory Manento

When it comes to most associated thing, America is all about: Football, Freedom, and the Fourth of July. MaxDiff experiment. Discrete choice experiment.

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The Rebrews Are in: Ranking the Best Beer Brands

  • 2023/07/12
  • by Jordan Boeder

Not only is Corona the most purchased beer, but it’s also American's favorite beer, preferred by 8% of consumers.

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Billion Dollar Baby

  • 2023/07/12
  • by Cory Manento

Who would win in a fight between Elon Musk and Mark Zuckerberg? Americans are unsure.

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Talkin' Policy is the Best Policy

  • 2023/06/21
  • by Cory Manento

The most important message attribute (contributing to 33% share of convincingness) for both Democrats and Republicans is the policy discussed in the ad.

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Pragmatically Parsing Parents

  • 2023/06/21
  • by Jordan Boeder

While all parents are united by an overwhelming sense of exhaustion that makes life feel like a fever dream directed by David Lynch, there are a-parent-ly ...

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A Summer State of Mind

  • 2023/06/21
  • by Cory Manento

A majority of Americans rely on changing temperatures, as opposed to a specific date, to tell them when it's summertime.

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