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Trendlines

Every two weeks, starting in February 2020, we send out a snapshot of custom insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 1,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

    • Society (39)
    • politics (34)
    • COVID (32)
    • Consumers (28)
    • TrendSegments (18)
    • lifestyle (18)
    • economy (16)
    • Entertainment (14)
    • Holiday (13)
    • food (13)
    • health & wellness (13)
    • Culture (11)
    • Tech (9)
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    • Out There (7)
    • retrospective (7)
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    • Business (5)
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    • Sports (5)
    • criminal justice (5)
    • Movies (4)
    • World (4)
    • music (4)
    • Gradient In The Wild (3)
    • environment (3)
    • experiment (3)
    • Leisure (2)
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    • Research & Development (2)
    • travel (2)
    • Aging (1)
    • Inside Gradient (1)
    • MaxDiff (1)
    • conjoint (1)
    See all

    Inflation Nation

    • 2022/08/03
    • by Cory Manento

    For Americans, the three main culprits of inflation are excess government spending, the COVID-19 pandemic, and the Russia-Ukraine war. MaxDiff experiment.

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    Does the Fabric of the US Shrink in the Wash?

    • 2022/08/03
    • by Jordan Boeder

    Each month, less than half of American adults (44%) spend $50 or less on clothing, but the top 10% of spenders shell out more than six times that amount.

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    Celebrity-in-Chief

    • 2022/08/03
    • by Brendon Ellis

    Tom Hanks is the best celebrity presidential option. Hanks carries 83% of the vote share, on average, when matched up against another random celebrity. ...

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    Forgive Me, Forgive Me Not

    • 2022/07/21
    • by Kyle Block

    Nearly a quarter of Americans (24%) support the government forgiving 100% of student loans.

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    Bros Before Booze?

    • 2022/07/21
    • by Jordan Boeder

    Across occasions, Americans are split on whether the drinking partner or type of alcohol matters more.

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    TrendSegments: “I’ll Take Geography for $500.” Said No One.

    • 2022/07/21
    • by Sarah Binns

    We asked respondents to find countries on a map. They performed poorly, with only 12% correctly identifying the Netherlands or Taiwan and 17% locating ...

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    You’re Not Stupid, but it Is the Economy

    • 2022/07/07
    • by Cory Manento

    Even after the Supreme Court overturning Roe v. Wade, inflation is 230% more important to Americans than abortion in deciding who to vote for in November.

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    Are Tattoos Taboo?

    • 2022/07/07
    • by Jordan Boeder

    Among the 44% of Americans who have a tattoo, roughly one in four (28%) regret their body art.

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    Don't Sleep on Sleep

    • 2022/07/07
    • by Brendon Ellis

    Adults who average less than 7 hours of sleep per night are five times more likely to rate their overall sleep quality as poor (49% vs. 9%).

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