- Society (27)
- Consumers (22)
- health & wellness (17)
- politics (16)
- lifestyle (9)
- TrendSegments (8)
- Entertainment (7)
- Sports (5)
- economy (5)
- Business (4)
- Tech (4)
- Education (3)
- Brands (2)
- Gradient In The Wild (2)
- Out There (2)
- Research & Development (2)
- COVID (1)
- Inside Gradient (1)
- Leisure (1)
- Methodology (1)
- Movies (1)
- Personality (1)
- Relationships (1)
- Science (1)
- World (1)
- environment (1)
Coup You Not, Please?
- 2022/01/12
- by Cory Manento
Just 27% of Republicans trust that Joe Biden was legitimately elected, compared to 82% of Democrats and 56% overall. Not great, Bob.
Read moreTrendSegments: Don't Run Back '21
- 2022/01/12
- by Jordan Boeder
59% of Americans believe that their personal lives will be better in 2022, and 45% have the same outlook for society in general.
Read moreNo Year's Resolutions
- 2022/01/12
- by Jordan Boeder
Eating healthier (53%), exercising (52%), and improving finances (46%) are the most common resolutions. So gather up your produce coupons and jog to the ...
Read moreKeep the Classics, Ya Filthy Animals
- 2021/12/22
- by Jordan Boeder
Home Alone is America's favorite Christmas classic, while rom-coms are better left for April Fools' Day.
Read moreTrendSegments: Chill-Seeking
- 2021/12/22
- by Jordan Boeder
Americans may be less thrill-seeking than they are thrill-take-it-if-the-opportunity arises. 64% have ridden roller coasters but just 3% have hang-glided.
Read moreGendered-nation X
- 2021/12/22
- by Cory Manento
When describing someone of Latin American origin or descent, 75% of Americans never use the term Latinx. And 20% include pronouns in their email signature.
Read moreChristmas is for the Kids
- 2021/12/08
- by Jordan Boeder
On average, 48% of Americans' holiday gift budget is spent on children. No wonder kids believe in Santa.
Read moreTrendSegments: Americans Say Yippie-Kay-Nay
- 2021/12/08
- by Jordan Boeder
Die Hard is definitely not a Christmas movie with only 31% of Americans tolerating such a belief.
Read moreOmicron: The Worst Transformer
- 2021/12/08
- by Kyle Block
Eighty-percent are at least a little bit afraid, but those who received the J&J vaccine are significantly more afraid than all other vaccine recipients.
Read more
