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Kyle Block2020/08/14< 1 min read

But Where is the Tip Jar?

Don’t worry, BOPIS is not the next novel coronavirus. It’s just one tool to help us survive the current one. Buy Online, Pickup In Store was a fledgling retail trend in the before times that is now used by 54% of American shoppers at least once per month. As with so many trends, COVID accelerated the move to BOPIS as nearly half (46%) of in-store pickups in the past six months were with first-time BOPIS customers.

Groceries, prepared food, and clothing are the most common BOPIS products, accounting for roughly two-thirds (65%) of in-store pickups. Despite the clunky name, customers are decidedly pro-BOPIS with 90% enjoying the experience and two-thirds so smitten with having personal shoppers that they intend to continue BOPIS even after the pandemic subsides.

In fact, 80% of customers prefer brands with a BOPIS option. So, as we get used to buying online and picking up in store, the next obvious clunky acronym to emerge has to be BOPISATIR: BOPIS + And Then Immediately Return.
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Kyle Block
Kyle is a global market researcher who studies behavior using a wide range of methodologies. He has designed hundreds of population and consumer studies in more than three dozen international markets, and his work has influenced global ad campaigns in emerging markets. An aficionado of maps and spatial data, Kyle holds a master’s in Spatial Analytics from the University of Pennsylvania and studied International Relations and Spanish at Claremont McKenna College.

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