Don’t worry, BOPIS is not the next novel coronavirus. It’s just one tool to help us survive the current one. Buy Online, Pickup In Store was a fledgling retail trend in the before times that is now used by 54% of American shoppers at least once per month. As with so many trends, COVID accelerated the move to BOPIS as nearly half (46%) of in-store pickups in the past six months were with first-time BOPIS customers.
Groceries, prepared food, and clothing are the most common BOPIS products, accounting for roughly two-thirds (65%) of in-store pickups. Despite the clunky name, customers are decidedly pro-BOPIS with 90% enjoying the experience and two-thirds so smitten with having personal shoppers that they intend to continue BOPIS even after the pandemic subsides.
In fact, 80% of customers prefer brands with a BOPIS option. So, as we get used to buying online and picking up in store, the next obvious clunky acronym to emerge has to be BOPISATIR: BOPIS + And Then Immediately Return.
Comments