Holiday food

Candy Conundrum


Wanna hear something really scary? 75% of Americans say Halloween is going to be at least somewhat different this year and — even more macabre — half don’t plan to do anything this year. A mere 21% plan to give out candy to Trick-or-Treaters. Maybe 2020 has been scary enough for most of us. 🤷‍♀️


But even without pumpkin patches, itchy costumes, and trying to wash fake blood off your face without drawing actual blood, there will still be candy. In lieu of a costume competition, we conducted a Halloween candy MaxDiff to find the sweetest morsel of indulgence that we look forward to picking out of pillowcases well into December.



Americans (and their sticky fingers) gravitate toward classic or filled chocolate (Reese's, Snickers, Hersheys, M&Ms, Twix bars) more than fruity candies (Starbursts, Skittles, Twizzlers) or hard candies (Werthers, candy corn). Despite the growth in fusion cuisine, sour and spicy candies can’t compete.


That said, young people (18-30) are most likely to enjoy fruity candies such as Starburst, Skittles, Airheads, and Sour Patch Kids. It appears their immature palettes are prime prospects for dentistry work.