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Kyle Block2020/03/26< 1 min read

Coronavirus: The Crown Jewel of Confusion

What’s the royal treatment to avoid contracting COVID-19? If your answer involves garlic or your pet hedgehog, we hope you’re quarantined at home alone. For a very long while.

 

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While 82% of Americans correctly note that regular hand washing is one way to prevent contracting the virus, that’s still only 82%. Similarly, only 83% correctly report that the virus is spread through the cough or sneeze of an infected person.

 

And even with a royal decree in most jurisdictions prohibiting the gathering of groups, only 60% of Americans know that maintaining distance from others is a recommended prevention method.

 

Most Americans have a great deal of trust in healthcare institutions, both federal and local, to address the outbreak.

 

While Trump has enlisted a royal court of C Suite executives to buttress his administration's response, 49% of Americans distrust his ability to manage a successful response.

 

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Kyle Block
Kyle is a global market researcher who studies behavior using a wide range of methodologies. He has designed hundreds of population and consumer studies in more than three dozen international markets, and his work has influenced global ad campaigns in emerging markets. An aficionado of maps and spatial data, Kyle holds a master’s in Spatial Analytics from the University of Pennsylvania and studied International Relations and Spanish at Claremont McKenna College.

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