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Kyle Block2021/01/29< 1 min read

Divided in Sickness and in Health

When was the last time someone invited you to go shopping for healthcare with them? For many, the healthcare purchasing process is about as enjoyable as shopping for a coffin. It’s not a “plus one” event. But without good healthcare, that coffin purchase becomes all the more important.

 

What makes shopping for healthcare different from browsing purses, suits, or shoes at the mall? Mass confusion, complexity, and catastrophic (literally and figuratively) costs. Amid this reality, 51% of Americans support a “Medicare for All” insurance program where everyone in the country would be on a medical insurance program provided through the federal government.

 

medicare_plot

 

Younger Americans are much more supportive than older Americans. In fact, Baby Boomers are the only age group that is less enthusiastic (only 32% approve) over a “Medicare for All” program — but could that be because 80% already have … ummm … Medicare?

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Kyle Block
Kyle is a global market researcher who studies behavior using a wide range of methodologies. He has designed hundreds of population and consumer studies in more than three dozen international markets, and his work has influenced global ad campaigns in emerging markets. An aficionado of maps and spatial data, Kyle holds a master’s in Spatial Analytics from the University of Pennsylvania and studied International Relations and Spanish at Claremont McKenna College.

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