Skip to content
Kyle Block2021/04/211 min read

Easy Come, (Not So) Easy Go

In early March, Senate Democrats pushed a $1.9 trillion Covid relief bill in a party-line vote through budget reconciliation. A large portion – $410 billion – of that hefty price tag was allocated to $1,400 stimulus checks sent to eligible Americans.

 

As of early April, 67% of Americans report their household has received a stimulus check. Among those who haven’t received a dime, the majority (60%) believe they are eligible to receive a check. In unrelated news, USPS workers have noticed a dramatic increase in the number of greetings at mailboxes nationwide.

 

With all that extra dough burning a hole in pockets across the country, what lavish spending sprees are Americans engaging in? More than one in three American adults (36%) immediately hit the “Transfer to Savings Account” option on their banking apps – representing a plurality of recipients. Hard to say whether they’re stashing their stimulus checks in a rainy-day fund or saving up for a Tesla.

 

However, for the average American, stimulus checks represent a much-needed injection of cash. More than half of stimulus checks (51%) are being allocated to tackling already accumulated debt, keeping the lights on and a roof overhead, putting food on the table, and paying for transportation.

 

Compared to 11 months earlier, Americans are spending more of their government-issued checks on paying off debt (13% in 2020 vs. 17% in 2021) and less money on food or other essentials (14% in 2020 vs. 9% in 2021). Either the pandemic diaper prices have plummeted or Americans are adopting the Top Ramen-for-dinner college lifestyle in lean times.

avatar
Kyle Block
Kyle is a global market researcher who studies behavior using a wide range of methodologies. He has designed hundreds of population and consumer studies in more than three dozen international markets, and his work has influenced global ad campaigns in emerging markets. An aficionado of maps and spatial data, Kyle holds a master’s in Spatial Analytics from the University of Pennsylvania and studied International Relations and Spanish at Claremont McKenna College.

RELATED ARTICLES