Consumers Culture

Tell Tales of Wedding Bells


Wedding season marks the time for love, family, and overspending on literally anything that could be related to your wedding (looking at you, $50 wedding cake knife that is totally just a regular cake knife, but you buy it anyway because maybe it’s specific for tiered cakes and you can’t handle the possibility of your future mother-in-law looking at you disappointedly when you can’t cut through the cake on your first try… hypothetically speaking, of course). With the wedding industry earning ~60 billion dollars annually, it’s important to know whether you need to break the bank for your fairytale. To buy, or not to buy the wedding cake knife, that is the question.


While you're obligated to invite your mom’s third cousin she just got back in touch with, you can typically decide whether you want a small or large gathering. It turns out, size matters: 80% of Americans were satisfied with their intimate wedding (< 40 attendees) compared to an average of 85% for all other wedding sizes. In fact, those with the largest weddings (> 200 attendees) were the most likely to be satisfied (94%). It turns out it is a lot harder to hide your crazy Uncle Jerry when there are only a few dozen guests.



If bigger is better, does a higher price tag increase the likelihood of being satisfied? Although 90% of those who spend over $20k on their wedding are satisfied compared to 82% of those who spent less than $5k, the difference is not statistically significant. In other words, feel free to tell your wedding coordinator that you only need one balloon arch because you’re still gonna have a great time.