---
title: "TrendSegments: It’s 10 p.m. Do You Know Where Your Money Is?"
description: Over one-third of Gen Zers (41%) and Millennials (35%) are unaware of the recent bank failures.
image: https://i6.createsend1.com/ei/t/B4/E78/9BF/csimport/2023-04_blame_plot_newsletter.085734.png
---

![Plot showing who each generation holds accountable for the spring 2023 bank failures. Boomers overwhelmingly blame the banks themselves.](https://i6.createsend1.com/ei/t/B4/E78/9BF/csimport/2023-04_blame_plot_newsletter.085734.png)

[Jordan Boeder](https://www.gradientmetrics.com/trendlines/author/jordan-boeder)2023/04/05< 1 min read

# TrendSegments: It’s 10 p.m. Do You Know Where Your Money Is?

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When we approached Silicon Valley and Signature Bank to get a loan to manufacture Shoembrellas™, we were laughed at and told the idea was sure to fail. Well, well, well, guess who’s the soggy-socked failure now?!

 

Although the recent [bank collapses](https://email.gradientmetrics.com/t/t-l-furuiz-jldktdjrtu-x/) may have made older generations' collective hearts skip a beat as dreams of Florida beaches slowly walked away from them (don’t worry, they weren’t gonna be there much longer anyway). In contrast, younger generations, who have only heard rumors of aforementioned accounts, are largely unaware of these significant bank failures: **In fact, over one-third of Gen Zers (41%) and Millennials (35%) are unaware of the recent bank failures**. Begging the question, if federal regulators take over a bank, but it wasn't posted on TikTok, does it really count as a failure?

 

Fear not, because there *is* one thing that unites us all: fear. Most Americans (61%), regardless of age, worry the two bank failures will trigger a financial crisis similar to the one in 2008. When should we all come together to [sing](https://email.gradientmetrics.com/t/t-l-furuiz-jldktdjrtu-yh/) John Lennon’s *Imagine*? We can post it on TikTok.

 

![](https://i6.createsend1.com/ei/t/B4/E78/9BF/csimport/2023-04_blame_plot_newsletter.085734.png)

![avatar](https://www.gradientmetrics.com/hs-fs/hubfs/Landing%20Page/team_photos/jordan_grey.png?width=290&name=jordan_grey.png)

[Jordan Boeder

](https://www.gradientmetrics.com/trendlines/author/jordan-boeder)Jordan received his master’s degree and Ph.D. in Developmental Psychology from Claremont Graduate University. After receiving his Ph.D., he worked as a Post-Doctoral researcher at the University of Zurich where he honed his skills in Bayesian data analysis. Jordan uses his years of teaching experience to help distill complex research findings into simple insights.

[mailto:jordan@gradientmetrics.com](mailto:jordan@gradientmetrics.com)

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<https://www.gradientmetrics.com/trendlines/trendsegments-its-10-p.m.-do-you-know-where-your-money-is#>

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