What’s the greatest gift of the holiday season? Sorry, Tiny Tim, it’s not the Christmas spirit. The best presents are the action-packed, rock-em sock-em blockbusters!
But which movies are worth risking contracting COVID and taking out that second mortgage to afford the refillable tub of popcorn? The MaxDiff reveals all.
Americans love sequels, prequels, and reboots! Well, not all sequels and reboots (looking at you, Sing 2 and West Side Story).

Jordan Boeder
Jordan received his master’s degree and Ph.D. in Developmental Psychology from Claremont Graduate University. After receiving his Ph.D., he worked as a Post-Doctoral researcher at the University of Zurich where he honed his skills in Bayesian data analysis. Jordan uses his years of teaching experience to help distill complex research findings into simple insights.