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Kyle Block2020/07/16< 1 min read

Wake Up, Sheeple

The marketplace of conspiracy theories has no shortage of inventory nor customers these days -- which is to be expected when alternative facts and hoaxes are the currency of debate in lieu of bona fide evidence.

We collected a set of popular conspiracy theories and asked a representative sample of Americans which theories they think are true.

Since conspiracy theories get more attention than they deserve (how else do they spread?), we’re not going to waste any more ink and let the data serve as evidence. Imagine that. 

 

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Kyle Block
Kyle is a global market researcher who studies behavior using a wide range of methodologies. He has designed hundreds of population and consumer studies in more than three dozen international markets, and his work has influenced global ad campaigns in emerging markets. An aficionado of maps and spatial data, Kyle holds a master’s in Spatial Analytics from the University of Pennsylvania and studied International Relations and Spanish at Claremont McKenna College.

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