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Kyle Block2020/04/10< 1 min read

We’re in a Love-Hate Relationship

Starbucks, with its 15,000+ locations across the county, is the most divisive brand. Half of Americans couldn’t get through a day without a grande Pike Place and the other half only wish they could live one day without seeing the iconic green logo.

 

Media and communication brands generate their fair share of division. While the ideological differences between Fox and NBC are well worn, CapitalOne and Bank of America are fighting words in many American living rooms.

 

Although Apple and WalMart are on opposite sides of the price spectrum, the one attribute they share in common is polarization.

 

Nike also hasn’t been far from controversy the past few years, only strengthening the resolve of both fans and critics of the storied American brand.

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Kyle Block
Kyle is a global market researcher who studies behavior using a wide range of methodologies. He has designed hundreds of population and consumer studies in more than three dozen international markets, and his work has influenced global ad campaigns in emerging markets. An aficionado of maps and spatial data, Kyle holds a master’s in Spatial Analytics from the University of Pennsylvania and studied International Relations and Spanish at Claremont McKenna College.

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