List Experiments
Methodology

List Experiments
A list experiment (also called the item-count technique) is a method for indirectly measuring private opinion for issues where individuals might otherwise be likely to publicly withhold their true opinion.
View DetailsGradient's Survey Design Process
Methodology

Gradient's Survey Design Process
We’ve developed a streamlined quantitative and qualitative data collection process that takes as input the decision to be made and outputs quantitative or qualitative data points to guide your decision.
View DetailsConjoint Experiments
Methodology

Conjoint Experiments
Choice-based conjoint analysis is a technique for quantifying how the attributes of products and services affect their preference. It is typically used to help decision makers identify the optimal design of products and pricing.
View DetailsSurvey-based Experiments
Methodology

Survey-based Experiments
We've seen it all too often — you run a survey, get an "interesting" dataset, spend weeks poring over crosstabs, get lost in the deluge, and exit the engagement as confused as ever. With Gradient's experimental design services, we design a research study that will deliver definitive answers about what you should do next.
View DetailsCustomer Lifetime Value Modeling
Methodology

Customer Lifetime Value Modeling
Learn who your most valuable customers actually are and how much they’re worth to your business over the long-run.
View DetailsMaxDiff Experiments
Methodology

MaxDiff Experiments
Learn the trade-offs that your consumers of interest make. Which attributes are least and most important to them?
View DetailsBrand Metrics Development
Methodology

Brand Metrics Development
We use a statistical practice called structural equation modeling to build deep, meaningful, KPIs for your brand. We break apart a big-picture into multiple models to understand how dots in your business connect.
View DetailsBrand Tracker
Methodology

Brand Tracker
Stay on the pulse of changing market conditions with Gradient’s brand tracking services
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