---
title: A Compass to Navigate Business Uncertainty
description: The ability to navigate highly uncertain environments is a competitive advantage. Research functions that are intentional about research efforts deliver substantial value to their organizations.
image: https://i4.createsend1.com/ei/t/A4/F6C/FEC/csimport/2022-09_2022-09-07_job_worries_plot_newslet.075004.png
---

![](https://i4.createsend1.com/ei/t/A4/F6C/FEC/csimport/2022-09_2022-09-07_job_worries_plot_newslet.075004.png)

[Thomas Vladeck](https://www.gradientmetrics.com/trendlines/author/thomas-vladeck)2022/09/08< 1 min read

# A Compass to Navigate Business Uncertainty

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Around the world, business uncertainty is up. With emerging markets in uncertain times, getting clarity is vital. Gradient’s founder, Tom Vladeck, recently partnered with renowned experience management company, Qualtrics, for [a blog post](https://email.gradientmetrics.com/t/t-l-atryujt-jldktdjrtu-p/) on how organizations can use research to navigate business uncertainty. 

 

The ability to navigate highly uncertain environments is a competitive advantage. Research functions that are intentional about research efforts deliver substantial value to their organizations. And the positive impact of managing uncertainty becomes particularly apparent in times of economic disruption as we're currently in.

 

We hope you enjoyed the most serious **Trendlines** story *ever*.

![avatar](https://www.gradientmetrics.com/hs-fs/hubfs/Landing%20Page/team_photos/gradient-tom.jpg?width=290&name=gradient-tom.jpg)

[Thomas Vladeck

](https://www.gradientmetrics.com/trendlines/author/thomas-vladeck)Tom was inspired to start Gradient by the cutting-edge market research performed by his advisors at Wharton, where he received his MBA in marketing and statistics. Prior to Wharton, Tom received a master’s degree from the London School of Economics and studied math at Pomona College. In a prior life, Tom produced quantitative models for global climate policy reports.

[mailto:tom@gradientmetrics.com](mailto:tom@gradientmetrics.com)<https://www.linkedin.com/in/tomvladeck/><https://twitter.com/tvladeck>

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<https://www.gradientmetrics.com/trendlines/a-compass-to-navigate-business-uncertainty#>

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