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Thomas Vladeck2020/03/26< 1 min read

Love Is Blind…  But What About Fear?

How worried are you that someone close to you will contract COVID-19?

 

Does reading the news or talking (from a distance) with your friends inflate your sense of worry? Or are you playing it cool to keep those around you calm?

 

We used an indirect form of survey questioning called a List Experiment to calculate the likelihood that Americans are hiding from public view their personal, deep-down fear of someone close to them contracting COVID-19.

 

Americans are twice as likely to publicly say they are worried about someone they know contracting COVID-19 than they privately, truly, feel.

 

That’s right. 66% of Americans publicly state they are worried. But when you ask them through an experimental condition where their privacy is guaranteed, only 33% reveal they are actually worried.

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Thomas Vladeck
Tom was inspired to start Gradient by the cutting-edge market research performed by his advisors at Wharton, where he received his MBA in marketing and statistics. Prior to Wharton, Tom received a master’s degree from the London School of Economics and studied math at Pomona College. In a prior life, Tom produced quantitative models for global climate policy reports.

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