---
title: Santa Claus Might Be Coming to Town | Trendlines by Gradient
description: Supply chain delays have some spooked – 61% of shoppers are somewhat or very concerned the delays will negatively impact holiday shopping.
image: https://i3.createsend1.com/ei/t/C0/8D7/4A7/csimport/2021-11-03_srv_shopping_channels_barplot.114852.png
---

![](https://i3.createsend1.com/ei/t/C0/8D7/4A7/csimport/2021-11-03_srv_shopping_channels_barplot.114852.png)

[Brendon Ellis](https://www.gradientmetrics.com/trendlines/author/brendon-ellis)2021/11/031 min read

# Santa Claus Might Be Coming to Town

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Even if the [vast majority of Americans will never accept Christmas tunes before their Turkey-day feast](https://email.gradientmetrics.com/t/t-l-cdtiyhd-ghdlkkhkj-p/), many still recognize the importance of getting ahead of holiday shopping. That is if the idea of [facing off](https://email.gradientmetrics.com/t/t-l-cdtiyhd-ghdlkkhkj-x/) against Arnold Schwarzenegger for the last Turbo Man isn’t reason enough.

 

![](https://i2.createsend1.com/ei/t/C0/8D7/4A7/csimport/2021-11-03_srv_start_shoping_barplot.114737.png)

 

In total, 86% of Americans plan on shopping this holiday season. Forty-three percent have already started their seasonal gift shopping, while a third have already stowed away some gifts but haven't crossed every item off their list. An over-eager 9% have already finished their shopping. If this is you: do less, pretty please. You’re making us look bad.

 

As is the case with most situations, being proactive is paying off. You may have heard about (or even worse, experienced) the [global supply chain crisis](https://email.gradientmetrics.com/t/t-l-cdtiyhd-ghdlkkhkj-m/) threatening stockings and Hanukkah nights. And if you haven’t, you’re basically alone. **Ninety-two percent of Americans are at least familiar with the current delays in global supply chain shipping**.

 

![](https://i3.createsend1.com/ei/t/C0/8D7/4A7/csimport/2021-11-03_srv_shopping_channels_barplot.114852.png)

 

And despite putting Halloween in the rear-view, the delays still have some spooked – **61% of shoppers are somewhat or very concerned they will negatively impact holiday shopping**. The fear of supply chain delays is especially salient for online shoppers. As the Prime badge becomes scarcer, **71% of online shoppers are somewhat or very concerned – compared to just 37% of in-store shoppers**.

 

Even though in-store shoppers will find *a* gift, it may not be *the* gift. You heard it here first, kids. Make sure you’ve got backups on your Christmas list or you may suffer the pain of knock-off Turbo Man.

![avatar](https://www.gradientmetrics.com/hs-fs/hubfs/Landing%20Page/team_photos/brendon_grayscale-1.png?width=290&name=brendon_grayscale-1.png)

[Brendon Ellis

](https://www.gradientmetrics.com/trendlines/author/brendon-ellis)Brendon earned his master’s degree in Positive Organizational Psychology & Evaluation from Claremont Graduate University and is currently pursuing his PhD in Positive Organizational Psychology. He applies his background in survey research methods on a daily basis to help clients develop instruments that measure anything from attitudes and preferences to intentions and behavior.

[mailto:brendon@gradientmetrics.com](mailto:brendon@gradientmetrics.com)

## RELATED ARTICLES

<https://www.gradientmetrics.com/trendlines/santa-claus-might-be-coming-to-town#>

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