TrendSegments Culture

TrendSegments: Rob Me Once, Shame On Me


We like pretzels. So much so that, sometimes, we like to twist a representative sample of Americans’ minds into a pretzel (with a side of beer cheese) and see how it tastes. This analogy is not creepy at all.


Suppose you’re walking down the street with a friend, and you see a man holding a sign that says “I will rob anyone who comes near me.” Your friend decides to go near the man, and the man robs your friend. Whose fault is the robbery?


Don’t let the results get you too salty.