2021 Pandemic Struggle

As part of our research on how the pandemic has affected Americans, we dug into their struggles. It’s been a hard year for many, but some have had a much harder time than others. Information like this can help inspire your next marketing campaign or inform the tone of an upcoming product launch.

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Blog: Applied Inference & Methodologies

In-depth methodology blog, authored by Thomas Vladeck, founder of Gradient Metrics. 

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List Experiments

Methodology

List Experiments

A list experiment (also called the item-count technique) is a method for indirectly measuring private opinion for issues where individuals might otherwise be likely to publicly withhold their true opinion. 

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Trendlines

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Trendlines

Stay current with Trendlines; our bi-weekly email pulse on consumer trends, audience deep-dives, political perceptions, and non-trivial trivia. 📈

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Randomized Control Trial: Immigration Reform Message Testing

The goals of Project Rhapsody were two-fold; (1) prototype and validate a method for cost-effective field testing of targeted message campaigns and (2) understanding message frames that are most effective for persuading the moderate conservative segment on issues related to comprehensive immigration reform.

 

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Gradient's Survey Design Process

We’ve developed a streamlined quantitative and qualitative data collection process that takes as input the decision to be made and outputs quantitative or qualitative data points to guide your decision. 

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Populace Insights: American Priorities For Higher Education

A national private opinion quantitative survey that surfaces the decisionmaking factors that matter most for Americans in choosing a higher education experience. It was conducted by the think tank Populace and powered by Gradient Metrics.

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Conjoint Experiments

Methodology

Conjoint Experiments

Choice-based conjoint analysis is a technique for quantifying how the attributes of products and services affect their preference. It is typically used to help decision makers identify the optimal design of products and pricing. 

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Survey-based Experiments

We've seen it all too often — you run a survey, get an "interesting" dataset, spend weeks poring over crosstabs, get lost in the deluge, and exit the engagement as confused as ever. With Gradient's experimental design services, we design a research study that will deliver definitive answers about what you should do next.

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Customer Lifetime Value Modeling

Learn who your most valuable customers actually are and how much they’re worth to your business over the long-run.

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MaxDiff Experiments

Methodology

MaxDiff Experiments

Learn the trade-offs that your consumers of interest make. Which attributes are least and most important to them?

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The Success Index

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The Success Index

The choice-based conjoint (CBC) approach used in this study was developed for Populace by Gradient Metrics.

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Brand Metrics

Service guide

Brand Metrics

How close are your brand metrics to your business's transactional heartbeat?

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Brand Tracker

Service guide

Brand Tracker

Do you actually know the health of your brand? Track what customers really think about your — and your competitor's — brand

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Customer Lifetime Value

Service guide

Customer Lifetime Value

Learn who your most valuable customers actually are and how much they're worth your business over the long run.

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Discrete Choice Experiments

Find out the true drivers behind the choices your customers make with trade-off experiments.

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Return On Ad Spend

Service guide

Return On Ad Spend

Find out how channels are most efficient for driving your most valuable growth metrics.

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Segmentation

Service guide

Segmentation

Target the right customer, in the right place, with the right offer.

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Trendlines Archive

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Trendlines Archive

Every two weeks, starting in February 2020, we send out a snapshot of custom insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 1,000 readers.

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Americans believe universities are heading in the "wrong direction"

Americans are looking for a post-coronavirus overhaul at colleges and universities that would include reduced costs and better job placement for graduates, according to a report from think tank Populace.

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Brand Metrics Development

We use a statistical practice called structural equation modeling to build deep, meaningful, KPIs for your brand. We break apart a big-picture into multiple models to understand how dots in your business connect.

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