Randomized Control Trial: Immigration Reform Message Testing

The goals of Project Rhapsody were two-fold; (1) prototype and validate a method for cost-effective field testing of targeted message campaigns and (2) understanding message frames that are most effective for persuading the moderate conservative segment on issues related to comprehensive immigration reform.

 

View Details

Gradient's Survey Design Process

We’ve developed a streamlined quantitative and qualitative data collection process that takes as input the decision to be made and outputs quantitative or qualitative data points to guide your decision. 

View Details

Populace Insights: American Priorities For Higher Education

A national private opinion quantitative survey that surfaces the decisionmaking factors that matter most for Americans in choosing a higher education experience. It was conducted by the think tank Populace and powered by Gradient Metrics.

View Details

Conjoint Experiments

Methodology

Conjoint Experiments

Choice-based conjoint analysis is a technique for quantifying how the attributes of products and services affect their preference. It is typically used to help decision makers identify the optimal design of products and pricing. 

View Details

Survey-based Experiments

We've seen it all too often — you run a survey, get an "interesting" dataset, spend weeks poring over crosstabs, get lost in the deluge, and exit the engagement as confused as ever. With Gradient's experimental design services, we design a research study that will deliver definitive answers about what you should do next.

View Details

Customer Lifetime Value Modeling

Learn who your most valuable customers actually are and how much they’re worth to your business over the long-run.

View Details

MaxDiff Experiments

Methodology

MaxDiff Experiments

Learn the trade-offs that your consumers of interest make. Which attributes are least and most important to them?

View Details

The Success Index

Featured Work

The Success Index

The choice-based conjoint (CBC) approach used in this study was developed for Populace by Gradient Metrics.

View Details

Brand Metrics

Service guide

Brand Metrics

How close are your brand metrics to your business's transactional heartbeat?

View Details

Brand Tracker

Service guide

Brand Tracker

Do you actually know the health of your brand? Track what customers really think about your — and your competitor's — brand

View Details

Customer Lifetime Value

Service guide

Customer Lifetime Value

Learn who your most valuable customers actually are and how much they're worth your business over the long run.

View Details

Discrete Choice Experiments

Find out the true drivers behind the choices your customers make with trade-off experiments.

View Details

Return On Ad Spend

Service guide

Return On Ad Spend

Find out how channels are most efficient for driving your most valuable growth metrics.

View Details

Segmentation

Service guide

Segmentation

Target the right customer, in the right place, with the right offer.

View Details

Trendlines Archive

Every two weeks, starting in February 2020, we send out a snapshot of custom insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 1,000 readers.

View Details

Americans believe universities are heading in the "wrong direction"

Americans are looking for a post-coronavirus overhaul at colleges and universities that would include reduced costs and better job placement for graduates, according to a report from think tank Populace.

View Details

Brand Metrics Development

We use a statistical practice called structural equation modeling to build deep, meaningful, KPIs for your brand. We break apart a big-picture into multiple models to understand how dots in your business connect.

View Details

Brand Tracker

Methodology

Brand Tracker

Stay on the pulse of changing market conditions with Gradient’s brand tracking services

View Details

New poll finds Fox News viewers think the coronavirus threat is exaggerated

A new national poll from Survey 160 and Gradient Metrics sheds some disturbing light on this question — showing that Fox viewers are much less likely to take the pandemic seriously even as compared to other Republicans.

View Details

Red vs. Blue on Coronavirus Concern: The Gap Is Still Big but Closing

national poll conducted by Survey 160 and Gradient Metrics, which oversampled Washington State residents, found that Republicans there were much less likely than Republicans nationally to say the crisis had been exaggerated by the media.

View Details

Even the coronavirus crisis can’t bridge America’s partisan divide

In Washington state, one of the worst-hit states, a poll taken by Survey 160 and Gradient Metrics found 49% of Republicans and 12% of Democrats said the crisis was generally exaggerated.

View Details