A list experiment (also called the item-count technique) is a method for indirectly measuring private opinion for issues where individuals might otherwise be likely to publicly withhold their true opinion.
Randomized Control Trial: Immigration Reform Message Testing
The goals of Project Rhapsody were two-fold; (1) prototype and validate a method for cost-effective field testing of targeted message campaigns and (2) understanding message frames that are most effective for persuading the moderate conservative segment on issues related to comprehensive immigration reform.
We’ve developed a streamlined quantitative and qualitative data collection process that takes as input the decision to be made and outputs quantitative or qualitative data points to guide your decision.
Populace Insights: American Priorities For Higher Education
A national private opinion quantitative survey that surfaces the decisionmaking factors that matter most for Americans in choosing a higher education experience. It was conducted by the think tank Populace and powered by Gradient Metrics.
Choice-based conjoint analysis is a technique for quantifying how the attributes of products and services affect their preference. It is typically used to help decision makers identify the optimal design of products and pricing.
We've seen it all too often — you run a survey, get an "interesting" dataset, spend weeks poring over crosstabs, get lost in the deluge, and exit the engagement as confused as ever. With Gradient's experimental design services, we design a research study that will deliver definitive answers about what you should do next.
Every two weeks, starting in February 2020, we send out a snapshot of custom insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 1,000 readers.
Americans believe universities are heading in the "wrong direction"
Americans are looking for a post-coronavirus overhaul at colleges and universities that would include reduced costs and better job placement for graduates, according to a report from think tank Populace.
We use a statistical practice called structural equation modeling to build deep, meaningful, KPIs for your brand. We break apart a big-picture into multiple models to understand how dots in your business connect.
New poll finds Fox News viewers think the coronavirus threat is exaggerated
A new national poll from Survey 160 and Gradient Metrics sheds some disturbing light on this question — showing that Fox viewers are much less likely to take the pandemic seriously even as compared to other Republicans.
Red vs. Blue on Coronavirus Concern: The Gap Is Still Big but Closing
A national poll conducted by Survey 160 and Gradient Metrics, which oversampled Washington State residents, found that Republicans there were much less likely than Republicans nationally to say the crisis had been exaggerated by the media.
