Trendlines
Gradient

Trendlines
Stay current with Trendlines; our bi-weekly email pulse on consumer trends, audience deep-dives, political perceptions, and non-trivial trivia. 📈
View DetailsList Experiments
Methodology

List Experiments
A list experiment (also called the item-count technique) is a method for indirectly measuring private opinion for issues where individuals might otherwise be likely to publicly withhold their true opinion.
View DetailsTrendlines
Gradient

Trendlines
Stay current with Trendlines; our bi-weekly email pulse on consumer trends, audience deep-dives, political perceptions, and non-trivial trivia. 📈
View Details
Randomized Control Trial: Immigration Reform Message Testing
The goals of Project Rhapsody were two-fold; (1) prototype and validate a method for cost-effective field testing of targeted message campaigns and (2) understanding message frames that are most effective for persuading the moderate conservative segment on issues related to comprehensive immigration reform.View Details
Gradient's Survey Design Process
Methodology

Gradient's Survey Design Process
We’ve developed a streamlined quantitative and qualitative data collection process that takes as input the decision to be made and outputs quantitative or qualitative data points to guide your decision.
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Populace Insights: American Priorities For Higher Education
A national private opinion quantitative survey that surfaces the decisionmaking factors that matter most for Americans in choosing a higher education experience. It was conducted by the think tank Populace and powered by Gradient Metrics.
View DetailsConjoint Experiments
Methodology

Conjoint Experiments
Choice-based conjoint analysis is a technique for quantifying how the attributes of products and services affect their preference. It is typically used to help decision makers identify the optimal design of products and pricing.
View DetailsSurvey-based Experiments
Methodology

Survey-based Experiments
We've seen it all too often — you run a survey, get an "interesting" dataset, spend weeks poring over crosstabs, get lost in the deluge, and exit the engagement as confused as ever. With Gradient's experimental design services, we design a research study that will deliver definitive answers about what you should do next.
View DetailsCustomer Lifetime Value Modeling
Methodology

Customer Lifetime Value Modeling
Learn who your most valuable customers actually are and how much they’re worth to your business over the long-run.
View DetailsMaxDiff Experiments
Methodology

MaxDiff Experiments
Learn the trade-offs that your consumers of interest make. Which attributes are least and most important to them?
View DetailsThe Success Index
Featured Work

The Success Index
The choice-based conjoint (CBC) approach used in this study was developed for Populace by Gradient Metrics.
View DetailsBrand Metrics
Service guide

Brand Metrics
How close are your brand metrics to your business's transactional heartbeat?
View DetailsBrand Tracker
Service guide

Brand Tracker
Do you actually know the health of your brand? Track what customers really think about your — and your competitor's — brand
View DetailsCustomer Lifetime Value
Service guide

Customer Lifetime Value
Learn who your most valuable customers actually are and how much they're worth your business over the long run.
View DetailsDiscrete Choice Experiments
Service guide

Discrete Choice Experiments
Find out the true drivers behind the choices your customers make with trade-off experiments.
View DetailsReturn On Ad Spend
Service guide

Return On Ad Spend
Find out how channels are most efficient for driving your most valuable growth metrics.
View DetailsSegmentation
Service guide

Segmentation
Target the right customer, in the right place, with the right offer.
View DetailsTrendlines Archive
Gradient

Trendlines Archive
Every two weeks, starting in February 2020, we send out a snapshot of custom insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 1,000 readers.
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Americans believe universities are heading in the "wrong direction"
Americans are looking for a post-coronavirus overhaul at colleges and universities that would include reduced costs and better job placement for graduates, according to a report from think tank Populace.
View DetailsBrand Metrics Development
Methodology

Brand Metrics Development
We use a statistical practice called structural equation modeling to build deep, meaningful, KPIs for your brand. We break apart a big-picture into multiple models to understand how dots in your business connect.
View DetailsBrand Tracker
Methodology

Brand Tracker
Stay on the pulse of changing market conditions with Gradient’s brand tracking services
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New poll finds Fox News viewers think the coronavirus threat is exaggerated
A new national poll from Survey 160 and Gradient Metrics sheds some disturbing light on this question — showing that Fox viewers are much less likely to take the pandemic seriously even as compared to other Republicans.
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Red vs. Blue on Coronavirus Concern: The Gap Is Still Big but Closing
A national poll conducted by Survey 160 and Gradient Metrics, which oversampled Washington State residents, found that Republicans there were much less likely than Republicans nationally to say the crisis had been exaggerated by the media.
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