---
title: "TrendSegments: The Cold, Cruel Fate of New Year’s Resolutions"
description: We followed up with reader's to ask who among them kept the New Year's Resolutions they declared in January... the results will probably not shock you.
image: https://gradientmetrics.createsend1.com/ei/t/62/4EE/4CB/csimport/2022-03_ny_res_plot_newsletter.081345.png
---

![](https://gradientmetrics.createsend1.com/ei/t/62/4EE/4CB/csimport/2022-03_ny_res_plot_newsletter.081345.png)

[Cory Manento](https://www.gradientmetrics.com/trendlines/author/cory-manento)2022/03/02< 1 min read

# TrendSegments: The Cold, Cruel Fate of New Year’s Resolutions

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Ever set up a phone call with someone and secretly hope they don’t answer? That breeze you’re feeling is millions of millennials nodding in unison. For some New Year’s resolution-having Americans, that metaphorical voice answered the metaphorical phone this month.

 

In January, [we asked](https://email.gradientmetrics.com/t/t-l-qcdue-yunodkhi-p/) if those who made a resolution thought they’d still be keeping up with it by the end of February, with an ominous promise:

 

      Don’t worry, we’ll follow up on that one 😈.

 

Like [Turbo Man](https://email.gradientmetrics.com/t/t-l-qcdue-yunodkhi-x/), we always keep our promises.

 

![](https://gradientmetrics.createsend1.com/ei/t/62/4EE/4CB/csimport/2022-03_ny_res_plot_newsletter.081345.png)

![avatar](https://www.gradientmetrics.com/hs-fs/hubfs/Landing%20Page/team_photos/gradient-cory.png?width=290&name=gradient-cory.png)

[Cory Manento

](https://www.gradientmetrics.com/trendlines/author/cory-manento)Cory holds a master’s degree and PhD in Political Science from Brown University, specializing in experimental survey research on voter attitudes, behavior, and electoral preferences. Coming from a background in which success is achieved through rigorous causal inference and sharp research design, Cory thrives on translating client needs into testable questions that yield actionable results.

[mailto:cory@gradientmetrics.com](mailto:cory@gradientmetrics.com)

## RELATED ARTICLES

<https://www.gradientmetrics.com/trendlines/the-cold-cruel-fate-of-new-years-resolutions#>

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