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Trendlines

Every two weeks we send a snapshot of custom, humor-infused insights from Gradient’s data on consumers, brands, politics, and noteworthy cultural trends to over 6,000 readers. Take a stroll through our archive below, or see a list of all our past emails here.

 
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See all

The Rebrews Are in: Ranking the Best Beer Brands

  • 2023/07/12
  • by Jordan Boeder

Not only is Corona the most purchased beer, but it’s also American's favorite beer, preferred by 8% of consumers.

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Work/Life Burnout

  • 2023/05/17
  • by Cory Manento

The vast majority of Gen Zers have felt burned out both at work (90%) and with “life in general” (91%).

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Bad Neighbors 3: Into the Amazon Box

  • 2023/05/17
  • by Jordan Boeder

What makes a bad neighbor? Stealing packages and peeping into windows. MaxDiff analysis.

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Are Men Merely Steak-Eating, Whiskey-Drinking Woodworkers?

  • 2022/12/07
  • by Jordan Boeder

Masculinity is most strongly associated with woodworking, trucks, and weight lifting. Femininity is largely connected to ballet, the color pink, and ...

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Does the Fabric of the US Shrink in the Wash?

  • 2022/08/03
  • by Jordan Boeder

Each month, less than half of American adults (44%) spend $50 or less on clothing, but the top 10% of spenders shell out more than six times that amount.

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Are Tattoos Taboo?

  • 2022/07/07
  • by Jordan Boeder

Among the 44% of Americans who have a tattoo, roughly one in four (28%) regret their body art.

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Launch Twitter Into Space

  • 2022/05/04
  • by Cory Manento

Elon Musk's Twitter purchase. A plurality of Americans (45%) and a majority of Twitter users (58%) think Musk’s purchase will benefit the platform.

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Contentment Is the Greatest Resource

  • 2022/04/21
  • by Jordan Boeder

Americans over 65 have the highest life satisfaction. This may come from feeling more content with the amount of money and free time they have.

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Vampires Could Be Morning People Now

  • 2022/04/06
  • by Sarah Binns

Sixty-four percent of Americans prefer permanent daylight saving time to standard time, while 74% support legislation eliminating twice-yearly time changes

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