Stefan Musch

Stefan holds a master’s degree in Marketing and Management from Tilburg University. After Tilburg, Stefan went into industry where he applied state-of-the-art marketing science methods to business challenges. Stefan partners with client teams to translate advanced analysis to easy-to-implement recommendations, guiding managers along the way.

Blog Post by Stefan Musch

Stefan Musch2020-07-282 min read

Brand Metrics Development

Customer journeys are nonlinear. In today’s multifaceted shopping landscape, shoppers are connecting with brands at numerous touchpoints. There’s no straightforward path from ...

Stefan Musch2020-07-282 min read

Gradient's Survey Design Process

Collect custom quantitative and/or qualitative to inform your next big decision. Or even a little one. While the world is seemingly awash in data, acquiring the exact data ...

Stefan Musch2020-07-282 min read

Survey-based Experiments

With Gradient's experimental design services, you can run tests with precision, not intuition.

Stefan Musch2020-07-281 min read

Customer Lifetime Value Modeling

In 2012, Adobe ran a study across 33 billion visits from 180 online stores. What the report found is that repeat customers are a business’s most valuable and efficient sources of ...

Stefan Musch2020-07-281 min read

Brand Tracker

The Challenge: Brand perceptions are constantly shifting Customers constantly change their perceptions of brands, making it imperative that brands know what customers value and ...

Stefan Musch2020-07-283 min read

MaxDiff Experiments

Check out our updated, more detailed description of MaxDiff analysis here. Our customers are constantly making choices, some conscious, but most unconscious. Regular surveys ...

Stefan Musch2020-07-281 min read

Conjoint Experiments

Check out our updated, more detailed description of conjoint experiments here. Our customers are constantly making choices, some conscious, but most unconscious. Regular surveys ...