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Actionable intelligence, not just data

Gradient is your partner in transforming complex questions into clear strategies. Whether you're a brand manager, agency leader, policymaker, or investor, we decode the “why” behind your audience's choices—so you can act with confidence.

BRANDS
Make your customers choose your brand
AGENCIES
Deliver the winning insight to your client
PHILANTHROPIES & NON-PROFITS
Mobilize people toward your mission
ADVOCACY GROUPS & CAMPAIGNS
Reach voters with messages that resonate
PRIVATE EQUITY & INVESTMENT BANKS
Drive growth in the brands you invest in.
OUR BRAND RESEARCH SOLUTIONS
Audience insights
Brand positioning
Creative & message testing
Market sizing & growth strategy
Pricing optimization
Product & feature optimization
OUR AGENCY RESEARCH SOLUTIONS
Audience Insights
Brand positioning
Creative & message testing
Market sizing & growth strategy
Pricing optimization
Product & feature optimization
OUR PHILANTHROPY & NON-PROFIT RESEARCH SOLUTIONS
Audience mindset analysis
Donor engagement optimization
Impact tracking
Narrative strategy development
Private opinion researchNEW
OUR ADVOCACY GROUP RESEARCH SOLUTIONS
Audience segmentation & targeting
Message testing
Private opinion researchNEW
Public engagement risk analysis
OUR PE & INVESTMENT BANK RESEARCH SOLUTIONS
Audience insights
Brand positioning
Customer analytics
Customer-based corporate valuationNEW
Market insights
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Your partner in decision science

We uncover objective truths through custom research programs built for impact. Our team blends curiosity, rigor, and advanced methods to help you make smarter, more confident decisions.

About Us
Meet the team behind the insights—curious, rigorous, and driven by purpose.
Our Principles
Our values shape how we work—with each other and with every client.
Careers
Join our remote-first team and help shape the future of decision science.
Contact us
Let’s talk through your big questions and figure out the evidence that matters.
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How we do research differently

For us, research isn’t about numbers in a spreadsheet—it’s about answering your most important questions with clarity, purpose, and real-world impact.

We Start with the end in mind
We begin with the decision you need to make—then design lean, focused research to get you there.
We Look for the Why, Not Just the What
Spotting trends is simple. Uncovering why takes rigor. Our statistical models reveal hidden drivers that turn data into confident action.
We Keep it Human
AI is powerful, but it can’t replicate lived experience. We use it to streamline our process—not to replace the human responses that are central to our research.
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See what insight can do

We believe sharing knowledge is as important as creating it. That’s why we’ve built a library of resources designed to inform, inspire, and empower decision-makers like you.

Case Studies
See how we’ve answered complex questions with research backed insights and creative problem-solving.
Blog
Our point of view on what’s happening in research, strategy, and human behavior.
Newsletter
Stay ahead with our regular roundup of fresh ideas, actionable advice, and the stories shaping the future of market research.
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Empower your agency's creative strategies with precise insights

Go beyond assumptions and equip your creative and strategic teams with insights that resonate deeply with your clients’ target audiences. Gradient's tailored survey research approach decodes consumer motivations, making your pitches sharper and your strategies smarter.
Explore Our Work
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THE QUESTIONS WE ANSWER

Craft compelling narratives with clear insights

At Gradient, we partner closely with creative and strategic agencies, applying meticulous survey techniques and advanced analytics to illuminate the "why" behind consumer behavior. Arm your team with the insights needed to craft impactful campaigns and confident strategic recommendations.
Audience insights

Help your clients break through the noise by segmenting their markets by attitudes, behaviors, or psychographic traits. 

  • Who exactly are your client's ideal consumers? 
  • What unique segments exist, and which hold the greatest potential? 
  • How can these insights sharpen your communication strategies?
 Learn more Brand positioning & competitive landscape

Enhance your agency’s strategic recommendations by deeply understanding brand health and competitive dynamics. 

  • How robust is your client's brand, and which attributes resonate most? 
  • What's driving customer recommendations (NPS), and how do brand strengths influence key metrics like consideration and purchase intent?
 Learn more Creative & message testing

Refine your creative output by testing messaging elements and visuals rigorously. 

  • Which creative combinations resonate most powerfully? 
  • How can informed message testing guide your team in crafting compelling campaigns that maximize engagement and conversions?
 Learn more Market sizing & growth strategy

Offer your clients informed strategic advice grounded in clear market sizing and potential assessments. 

  • How large and viable is your client's market, and what growth opportunities exist? 
  • What emerging needs or contexts can your clients capitalize on to expand their market presence?
 Learn more Pricing optimzation

Bolster your strategic planning by understanding customer-driven pricing sensitivities. 

  • What pricing structures do consumers find most appealing? 
  • At what price points do perceptions of value shift? 
  • How can pricing strategies be optimized to balance market share and profitability effectively?
 Learn more Product & feature optimization

Guide your clients effectively by identifying which product features matter most. 

  • What product attributes drive consumer choice most strongly? 
  • How can feature optimization align with consumer preferences to maximize market appeal and competitive advantage?
 Learn more
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CASE STUDIES

Success stories at a glance

Gradient delivers insights agencies can act on. From global brand initiatives to targeted campaigns, our case studies highlight the power of blending rigorous analytics with consultative creativity to achieve standout results for your clients.
Read more
Unraveling the Oatly BrandOatly's initiative with Gradient aimed to uncover the brand attributes that justify Oatly's premium pricing and drive sales funnel conversion. Read more
Read more
Land’s End Loyalty Program with Redscout

We partnered with brand strategy agency Rescout and armed them with the research necessary to develop a membership rewards program for Lands’ End customers.

Read more

What our partners say about us

"Gradient is our favorite partner to work with. They help us craft approaches that answer our clients' most complicated market research questions and are able to adapt when projects shift. The Gradient team are great partners in helping us visualize and explain complex research findings that are easy for our clients to understand and make data-driven decisions."
Aprill Huff Vice President, Research & Insights at Media Monks
"The Gradient team gave us a deep understanding of our customers through a robust analysis of our database. The insights validated our marketing strategy and enabled investments to continue growing. Their model’s not only accurate but also transparent, giving us confidence in the data. They’re sharp, extremely easy to work with, and fast. We recommend Gradient for any of your analytics needs."
GianKarloVP Ecommerce at Orthofeet
"The team at Gradient is top notch. They partnered closely with us to understand the intricacies and unique dimensions of our data science problem and they were able to generate some truly fascinating insights from our data."
Michael KaminskyFormer Data Science Director at Harry's
"I have one word to describe collaborating with Gradient on our latest research project: Refreshing. Not only did their team help us execute the research in ways we weren't thinking about internally, they came to every session we had with enthusiasm, fresh ideas and proactive insights to share with us. That's not something you typically get with 'traditional' market research partners. I couldn't recommend working with them more. A breath of fresh air, and an incredible extension of any internal market research or marketing team."
Mike NallanSenior Director Insights & Analytics at Morning Brew

Insights from the blog

Discover the latest trends and methodologies shaping brand strategy and consumer insights on our blog. Designed for creative and strategic minds, our content helps you stay ahead, refine your survey practices, and elevate your client engagements.
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Ready to elevate your agency's strategic edge?

Let’s partner to uncover meaningful insights that transform your creative visions into client successes.
Let's chat