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Actionable intelligence, not just data

Gradient is your partner in transforming complex questions into clear strategies. Whether you're a brand manager, agency leader, policymaker, or investor, we decode the “why” behind your audience's choices—so you can act with confidence.

BRANDS
Make your customers choose your brand
AGENCIES
Deliver the winning insight to your client
PHILANTHROPIES & NON-PROFITS
Mobilize people toward your mission
ADVOCACY GROUPS & CAMPAIGNS
Reach voters with messages that resonate
PRIVATE EQUITY & INVESTMENT BANKS
Drive growth in the brands you invest in.
OUR BRAND RESEARCH SOLUTIONS
Audience insights
Brand positioning
Creative & message testing
Market sizing & growth strategy
Pricing optimization
Product & feature optimization
OUR AGENCY RESEARCH SOLUTIONS
Audience Insights
Brand positioning
Creative & message testing
Market sizing & growth strategy
Pricing optimization
Product & feature optimization
OUR PHILANTHROPY & NON-PROFIT RESEARCH SOLUTIONS
Audience mindset analysis
Donor engagement optimization
Impact tracking
Narrative strategy development
Private opinion researchNEW
OUR ADVOCACY GROUP RESEARCH SOLUTIONS
Audience segmentation & targeting
Message testing
Private opinion researchNEW
Public engagement risk analysis
OUR PE & INVESTMENT BANK RESEARCH SOLUTIONS
Audience insights
Brand positioning
Customer analytics
Customer-based corporate valuationNEW
Market insights
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Your partner in decision science

We uncover objective truths through custom research programs built for impact. Our team blends curiosity, rigor, and advanced methods to help you make smarter, more confident decisions.

About Us
Meet the team behind the insights—curious, rigorous, and driven by purpose.
Our Principles
Our values shape how we work—with each other and with every client.
Careers
Join our remote-first team and help shape the future of decision science.
Contact us
Let’s talk through your big questions and figure out the evidence that matters.
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How we do research differently

For us, research isn’t about numbers in a spreadsheet—it’s about answering your most important questions with clarity, purpose, and real-world impact.

We Start with the end in mind
We begin with the decision you need to make—then design lean, focused research to get you there.
We Look for the Why, Not Just the What
Spotting trends is simple. Uncovering why takes rigor. Our statistical models reveal hidden drivers that turn data into confident action.
We Keep it Human
AI is powerful, but it can’t replicate lived experience. We use it to streamline our process—not to replace the human responses that are central to our research.
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See what insight can do

We believe sharing knowledge is as important as creating it. That’s why we’ve built a library of resources designed to inform, inspire, and empower decision-makers like you.

Case Studies
See how we’ve answered complex questions with research backed insights and creative problem-solving.
Blog
Our point of view on what’s happening in research, strategy, and human behavior.
Newsletter
Stay ahead with our regular roundup of fresh ideas, actionable advice, and the stories shaping the future of market research.
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We help brands make hard decisions, smarter

Don’t just guess what your customers want, know it. Our statistically-powered methodologies skip over surface-level feedback to reveal the motivations that drive actual decisions
Explore Our Work
Contact Us
THE QUESTIONS WE ANSWER

Reveal what your customers don’t even know

At Gradient, we hone in on the fundamental issues brands face. By combining carefully crafted survey research with advanced analytical techniques, we help you untangle the “why” behind consumer choices and guide confident decision-making.
Audience insights

Break down your audience into distinct groups based on attitudes, behaviors, or other psychographic characteristics to target and communicate with them more effectively.

  • What distinct customer segments exist in your target market?
  • Which are most valuable to you?
  • How can you tailor your marketing strategies to different customer segments?
 Learn more Brand positioning & competitive landscape

Identify opportunities for growth and improvement by monitoring and tracking your brand health

  • How strong is your brand health and what are your strongest brand equities? How likely would customers recommend your brand?
  • What is the relation between your brand equities and key funnel metrics such as consideration and purchase?
 Learn more Creative & message testing

Test different messages to reveal the ones that resonate with your target audience

  • What combination of message elements and creative is most compelling to your audience?
  • How to formulate the most persuasive message campaign to increase brand affinity?
 Learn more Market sizing & growth strategy

Estimate the size of your potential market and assess its growth potential, along with understanding the contexts in which consumers make purchase decisions about your product.

  • How large is the market for your product and how much could it grow in the future?
  • On what occasions is your product most valuable to customers and can your product fulfill an underserved or emerging need in the market?



 Learn more Pricing optimzation

Determine the price range customers find acceptable for your product and maximize market share and expected revenue through price optimizations.

  • What do customers think is a fair price for your product?
  • At what price is your product perceived as too expensive or too cheap?
  • What are your customers willing to pay for a particular feature?
  • What is the trade off between market share and revenue?
 Learn more Product & feature optimization Learn how to build products that your customers truly want.
  • Which product features are most important to your customers?
  • What combination of product features will reach the largest audience?
  • Which product attributes have the most influence on purchase decisions?
 Learn more
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What our partners say about us

"The Gradient team gave us a deep understanding of our customers through a robust analysis of our database. The insights validated our marketing strategy and enabled investments to continue growing. Their model’s not only accurate but also transparent, giving us confidence in the data. They’re sharp, extremely easy to work with, and fast. We recommend Gradient for any of your analytics needs."
GianKarloVP Ecommerce at Orthofeet
"The team at Gradient is top notch. They partnered closely with us to understand the intricacies and unique dimensions of our data science problem and they were able to generate some truly fascinating insights from our data."
Michael KaminskyFormer Data Science Director at Harry's
"I have one word to describe collaborating with Gradient on our latest research project: Refreshing. Not only did their team help us execute the research in ways we weren't thinking about internally, they came to every session we had with enthusiasm, fresh ideas and proactive insights to share with us. That's not something you typically get with 'traditional' market research partners. I couldn't recommend working with them more. A breath of fresh air, and an incredible extension of any internal market research or marketing team."
Mike NallanSenior Director Insights & Analytics at Morning Brew

Insights from the blog

For fresh perspectives on brand strategy, survey design, and cutting-edge analysis, check out our blog. We break down emerging research methods, share best practices, and highlight how these insights can propel brand success.
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Ready to spark real brand growth?

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