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Actionable intelligence, not just data

Gradient is your partner in transforming complex questions into clear strategies. Whether you're a brand manager, agency leader, policymaker, or investor, we decode the “why” behind your audience's choices—so you can act with confidence.

BRANDS
Make your customers choose your brand
AGENCIES
Deliver the winning insight to your client
PHILANTHROPIES & NON-PROFITS
Mobilize people toward your mission
ADVOCACY GROUPS & CAMPAIGNS
Reach voters with messages that resonate
PRIVATE EQUITY & INVESTMENT BANKS
Drive growth in the brands you invest in.
OUR BRAND RESEARCH SOLUTIONS
Audience insights
Brand positioning
Creative & message testing
Market sizing & growth strategy
Pricing optimization
Product & feature optimization
OUR AGENCY RESEARCH SOLUTIONS
Audience Insights
Brand positioning
Creative & message testing
Market sizing & growth strategy
Pricing optimization
Product & feature optimization
OUR PHILANTHROPY & NON-PROFIT RESEARCH SOLUTIONS
Audience mindset analysis
Donor engagement optimization
Impact tracking
Narrative strategy development
Private opinion researchNEW
OUR ADVOCACY GROUP RESEARCH SOLUTIONS
Audience segmentation & targeting
Message testing
Private opinion researchNEW
Public engagement risk analysis
OUR PE & INVESTMENT BANK RESEARCH SOLUTIONS
Audience insights
Brand positioning
Customer analytics
Customer-based corporate valuationNEW
Market insights
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Your partner in decision science

We uncover objective truths through custom research programs built for impact. Our team blends curiosity, rigor, and advanced methods to help you make smarter, more confident decisions.

About Us
Meet the team behind the insights—curious, rigorous, and driven by purpose.
Our Principles
Our values shape how we work—with each other and with every client.
Careers
Join our remote-first team and help shape the future of decision science.
Contact us
Let’s talk through your big questions and figure out the evidence that matters.
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How we do research differently

For us, research isn’t about numbers in a spreadsheet—it’s about answering your most important questions with clarity, purpose, and real-world impact.

We Start with the end in mind
We begin with the decision you need to make—then design lean, focused research to get you there.
We Look for the Why, Not Just the What
Spotting trends is simple. Uncovering why takes rigor. Our statistical models reveal hidden drivers that turn data into confident action.
We Keep it Human
AI is powerful, but it can’t replicate lived experience. We use it to streamline our process—not to replace the human responses that are central to our research.
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See what insight can do

We believe sharing knowledge is as important as creating it. That’s why we’ve built a library of resources designed to inform, inspire, and empower decision-makers like you.

Case Studies
See how we’ve answered complex questions with research backed insights and creative problem-solving.
Blog
Our point of view on what’s happening in research, strategy, and human behavior.
Newsletter
Stay ahead with our regular roundup of fresh ideas, actionable advice, and the stories shaping the future of market research.
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Strengthen your investment decisions

Gradient equips Private Equity firms and Investment Banks with rigorous, customer-centric insights and proprietary analyses that reveal market realities, guide strategic investments, and optimize portfolio company growth.
Explore Our Work
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THE QUESTIONS WE ANSWER

Drive informed strategies with detailed analytics

Gradient partners closely with Private Equity firms and Investment Banks, applying sophisticated analytics and customer-focused research to clearly identify market opportunities, consumer drivers, and investment risks. This in turn will empower your teams to confidently maximize returns.
Audience Insights

Clearly understand your target customers through detailed segmentation based on behaviors, motivations, and psychographics. 

  • Who exactly are your portfolio companies’ core consumers?
  • Which customer segments offer the greatest potential for growth?
  • How can these insights enhance your strategic decisions and resource allocation?
 Learn more Brand Positioning

Evaluate and enhance your portfolio companies' competitive advantage through robust brand analysis.

  • What are your portfolio companies' most valuable brand attributes?
  • How does brand strength influence market share and profitability?
  • How can strategic brand positioning boost overall investment value?
 Learn more Customer Analytics

Leverage detailed customer transactional analyses to inform investment strategies and maximize portfolio growth.

  • What drives customer retention, churn, and lifetime value within your investments?
  • How can precise customer analytics optimize capital allocation and enhance company performance?
 Learn more Customer-based Corporate Valuation

Utilize advanced methodologies to accurately measure and forecast customer-driven valuation metrics. 

  • How does customer value translate directly to enterprise value?
  • How can precise customer valuation methods inform your due diligence and strategic investment decisions?
  • What is the true revenue sustainability of your investment targets?
 Learn more Market Insights & Growth Strategy

Gain precise market intelligence to accurately assess market potential, growth opportunities, and competitive landscapes.

  • What is the realistic total addressable market (TAM) for your investment opportunities?
  • Where are the whitespace and growth opportunities that competitors are overlooking?
  • How can these insights sharpen your investment thesis and market-entry strategies?
 Learn more
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CASE STUDIES

Success stories at a glance

Gradient delivers strategic clarity investment firms can act upon. Our case studies demonstrate how precise customer and market analytics help inform valuation, enhance competitive positioning, and drive measurable growth in portfolio companies.
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Orthofeet Customer-based Corporate Valuation

Gradient developed a statistical Customer Lifetime Value (CLV) model for Orthofeet's direct-to-consumer (DTC) channels, leveraging historical transactional data to predict future customer behavior and financial forecasts.

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What our partners say about us

"The Gradient team gave us a deep understanding of our customers through a robust analysis of our database. The insights validated our marketing strategy and enabled investments to continue growing. Their model’s not only accurate but also transparent, giving us confidence in the data. They’re sharp, extremely easy to work with, and fast. We recommend Gradient for any of your analytics needs."
GianKarloVP Ecommerce at Orthofeet

Insights from the blog

Explore the latest insights, methodologies, and market analytics shaping investment strategies and decisions. Designed specifically for investment professionals, our content ensures you remain informed, strategically focused, and ahead of market trends.
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Let’s partner to uncover strategic insights and maximize your portfolio’s growth potential.

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